Clearview National August 2018 - Issue 201 | Page 76

INSTALLERSUPPORT

SYSTEMS SUPPORT: A PARTNER FOR GROWTH

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WITH MORE fabricators choosing to offer a second system in order to widen their market appeal it makes good business sense to choose a systems house with the credentials to partner you for growth.
This is the view of Gerald Allen, Marketing Manager at Epwin Window Systems who says:“ Dual sourcing makes good business sense, but you have to partner wisely if you want to maximise the
opportunities that providing more than one system presents.
“ Each one of our three system brands- Profile 22, Spectus, Swish- has a clear identity and defined market presence. However, we offer common ancillaries across the three system platforms which offer improved efficiency and stockholding.
“ Epwin Window Systems’ experience means it is skilled in ensuring switchovers run
seamlessly so new fabricators can move from their old system without disruption or downtime. And, once a fabricator partners with us, the business will have access to a wide range of
marketing support which covers both offline and digital marketing platforms, and exceptional customer service such as tried and tested switchover processes.
“ The support continues through the Excellence as Standard programme that delivers a wide range of benefits and there is outstanding technical support to ensure fabricators can make the most of what the systems can deliver.”

MARKETING MATTERS

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WHETHER YOU CHOOSE TO partner with Profile 22, Spectus or Swish, you’ ll benefit from a high level of proactive marketing support that can only be delivered by one of the biggest names in the industry.
Online support comes in the form of comprehensive websites that raise awareness, stimulate interest and provide lead generation opportunities for fabricators and installers alike. Businesses that would like a professional web presence of their own can benefit from bespoke website design packages, plus to help them make the most of the digital world, there are digital marketing support packages to do just that. For offline marketing, businesses can access everything from end user-focused literature to van vinyls and clothing.
Gerald said:“ our in-house studio offers a complete service to include design, copywriting, and photography to deliver highend marketing material direct to the customer. The right marketing support has the ability to add real value to a fabricator’ s business and equip them for growth, so they can concentrate on their fabrication business.”
There’ s another level of support available when businesses join Excellence as Standard, the membership programme designed to drive standards in the industry. This includes Excellence as Standard-focused marketing literature and bespoke and off-the-shelf retail showroom support packages.
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EPWIN WINDOW SYSTEMS’ three brands offer fabricators choice and diversity to cover all market sectors, while the range of over 80 ancillaries is one of the most comprehensive in the industry.
• Profile 22 offers Optima, the award-winning system with a choice of chamfered, sculptured and flush casement system options designed to appeal to homeowners, with innovative cost and laboursaving features for the trade.
• Swish is a retail-focused brand recognised and trusted by 7 out of 10 homeowners that has been turning houses into homes for 40 years with its range of windows, doors and conservatories.
• Spectus is a market-leading manufacturer of PVC-U windows and doors and is widely recognised as having the best and most complete product range in the market.

Boost sales with retail display initiative

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A NEW RETAIL DISPLAY partnership from Excellence as Standard is set to boost sales for fabricators and installers across the window and door industry. Excellence as Standard advocates excellence at every stage of a project – from manufacturing through to the physical installation in a consumer’ s home.
As such the organisation has teamed up with retail display
experts Merit Display to provide various design options – such as counter-top and wall-mounted displays, modular free-standing window and door displays through to custom showroom fit-outs – which have been devised to
encourage customers to use the products and experience key features while ensuring the best use of showroom floor space.
Laurie Mitchell, MD of Merit Display, said:“ Effective retail displays enhance customer experience, encourage product engagement and increase your sales.”
Excellence as Standard’ s Programme Manager, Katie Leese commented:“ For customers
investing in their showrooms it makes good sense to have an industry display expert working with them. Merit Display has more than 25 years’ experience; offering both creativity and practicality to all their product display units along with a quality construction to withstand regular customer interaction.”
www. excellenceas. co. uk / trade /
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