Clearview National August 2016 - Issue 177 | Page 48

DOORS&WINDOWS

Partnership to
power profits
NEW VIDEO TO
HIGHLIGHT FEATURES
»»HOT ON THE HEELS OF
the launch of its revolutionary
Räum Infinity range, pioneering
fabricator, Dekko Window
Systems, has released a slick new
video promoting the stunning
new product.
The professionally-shot video,
which was produced by industry
marketing specialists, Purplex,
features high-quality footage
of the graf welding process in
action, as well as stylish shots of
the frames themselves in a range
of colour options and woodgrain
finishes.
Dekko Sales Director, Kurt
Greatrex, commented: “With its
seamless corner welds, Infinity is
very different to your standard
PVCu window, and we wanted
to find a way to communicate

this to installers and help them,
in turn, explain the features and
benefits to homeowners. The
video explains how we achieve the
smooth finish and highlights how
Infinity can rival the aesthetics of
a timber window.
“Video is a very powerful
marketing channel so we are now
encouraging our customers to
include the video on their website
and use as part of their sales
pitches.”
Infinity delivers PVCu doors
and windows with an impeccably
smooth finish, free of the ugly
corner groove that has marred
traditional PVCu for decades.
Watch the video at https://
www.youtube.com/
watch?v=kZnvj6Khrjc

»»SHELFORCE, A LONG
standing Birmingham-based
manufacturer of PVCu doors
and double glazed windows,
with a predominately disabled
workforce, has announced a new
supply partnership with Eurocell
plc. Eurocell is a £175m listed
Company that manufacture PVC
profiles used in the manufacture
of doors and windows, as well as
having over 145 trade counter
branches selling building
products to the construction
industry.
This partnership will see
Eurocell as Shelforce’s new supply
partner, supplying components
and materials for its Modus
and Eurologik systems, two of
the UK’s most energy efficient
window ranges, together with its
range of composite residential
doors to Shelforce.
Eurocell, as part of this new
supply partnership, is bringing
significant new investment to
Shelforce investing approximately
£50,000 in software, tooling and
machinery while also providing
its 23 strong workforce with

ongoing product training and
support from its technical team.
Eurocell’s Head of Business
Development, Paul Colman,
noted that Eurocell is very
proud to be working this closely
with Shelforce and supports
and endorses