Clearview National April 2020 - Issue 221 | Page 76

INSTALLERSUPPORT
FENSA LAUNCHES FREE LEAD GENERATION
WEBSITE FOR APPROVED INSTALLERS
» FENSA HAS UNVEILED A
ground-breaking lead generation
website, scheduled to go live this
April. The service will operate in
a similar way to existing online
platforms for tradespeople, but
will be focused exclusively on
connecting with homeowners
that are looking for window
installation companies and,
crucially, will be completely free
of charge for FENSA Approved
Installers.
Chris Beedel, FENSA Director
of Membership, commented:
“Our market research has
shown that 73% of homeowners
considering replacing their
windows or doors say they would
only use a FENSA Approved
Installer to carry out the work, a
statistic that is supported by the
fact that we receive over 15,000
postcode searches a month on the
FENSA website, from consumers
who are searching for their nearest
FENSA installer.
“The introduction of our new
lead generation website means
that homeowners will not only
be able to look for FENSA
registered companies in their
area, but they will also be able
to post the job details, including
desired materials, products,
budget and timeframe, which
will then be emailed directly to
those businesses, who can then
respond with a quote or a home
visit.”
In order to take advantage
of the new service, FENSA is
urging all its existing Approved
Installers to register as soon as
possible so that their company
details are included in the
website when it goes live. Users
will be provided with log-in
details to a dashboard that is
designed to help manage any
leads as well as monitor the
progress of them throughout
the year. Any new companies
considering joining the FENSA
Approved Installer scheme will
also be added automatically to
the lead generation site once they
become approved members.
The new lead generation
website is the latest in a series
of exciting new initiatives
from FENSA that have been
introduced as part of renewed
efforts to extend the services it
offers to its Approved Installers.
These include a new suite of
specialised business-related
insurance products, plus the
introduction of a new Installer
Marketing package that offers
a range of tailored, affordable
marketing strategies – all of which
follow in the wake of FENSA’s
successful 2019 TV advertising
campaign, that culminated in
more than 247million viewings
over the course of the year.
www.fensa.org.uk
Full Range of Swing and Slide
Doors to Retail Installers
» PANORAMIC DOORS HAS
revealed plans to open sales and distribution
of its full range of Swing and Slide doors
through a UK-wide network of Approved
Installers. For the first time in the UK, all
versions of the Panoramic Door – which
allows the uninterrupted openings of bi-
folds but through a system of individual
sliding panels that offer greater flexibility
– will be available, including the original
in aluminium, an aluminium and timber
version and the PVC-U Panoramic door
that the company introduced last year in the
UK.
Panoramic Doors have proved popular
with homeowners seeking the unrestricted
openings allowed by bi-folds, but who have
also recognised the restrictions of imposed by
the hinged panels. Panoramic uses a system
of individual panels that slide independently
along a track. This allows the door to be
fully opened, or in a combination of open
and closed panels according to homeowner
76 » A PR 2020 » CL EARVI E W- UK . C O M
preference. Despite this flexibility, weather
protection and security are assured by the
tongue and groove design through which
panels are interlocked when closed. This
design, combined with Panoramic’s patented
hardware and operating system, provide
security to PAS24.
The unusual operating mechanism also
enables the doors to be opened with minimal
intrusion either side of the track, allowing
furniture to be placed close to the doors and
installation in more confined areas. All locks
and hinges are hidden inside the panels and
frame, to offer clean and elegant lines when
open or closed. All products are CE and
CMS marked.
Approved Installers will enjoy a showroom
package that includes product together
with digital and printed retail literature,
along side excellent social media support.
Panoramic Doors are supplied fully glazed
and ready to install, and are easier than
conventional bi-folding doors to transport
and handle (whilst also being simpler to
install due to the design, with leaves simply
slotted individually into the custom tracks)
with a guaranteed 10-day turnaround and
comprehensive technical assistance for
installers, including full installation training,
will also be provided.
Doors may be ordered through
Panoramic’s online ordering system, with
prices from £395 plus VAT per leaf fully
glazed (2.2m x 1m) for PVC-U doors; £540
+ VAT per leaf for aluminium versions and
£640 plus VAT per leaf for aluminium/
wood.
www.panoramicdoors.co.uk