Clearview National April 2020 - Issue 221 | Page 72
INSTALLERSUPPORT
A Suite of New Initiatives to
Support Trade Partners
Leading door manufacturer, Hurst Doors, has launched Your Hurst,
a suite of new initiatives and resources that further enhances the
support available to Hurst’s national network of trade partners.
» THE LAUNCH OF YOUR HURST
includes brand new features and exciting
updates to the existing trade-only portal,
Hurst Live. These key additions have been
designed to improve the user experience
by making it easier than ever before for
trade customers to quote, place and track
their orders online, as well as find useful
information that will assist them with Hurst
products.
Your Hurst includes the following features
and updates:
• Hurst Pay – a new, secure way to pay for
composite doors online
• Hurst Live Chat – a responsive chat
function to connect customers with
the Hurst team in real time to resolve
queries
• How to… with Hurst – a new video
and blog series comprising product
installation and maintenance advice
videos
• New updates to Hurst Live that
streamline the ordering process and keep
customers notified of product updates
and company news
• New and improved marketing materials
and brochures to support installer
knowledge, build new leads and drive
door sales.
72 » A PR 2020 » CL EARVI E W- UK . C O M
Hayley Barker, Marketing Manager at Hurst
Doors said:
“We’re always looking for new ways to
enhance the support we offer to Hurst trade
customers by ensuring they have as much
choice as possible when it comes to placing
and paying for their orders online. Our
commitment to investing in the latest digital
and technological innovations like Hurst Pay
and the Hurst Door Store not only lowers our
environmental footprint but provides us with
the tools we need to build the best possible
end-to-end experience for our customers.”
‘we’re always looking for
new way to enhance
the support we offer’
The addition of Hurst Pay allows customers
with a Hurst trade account to pay for their
orders using their debit or credit card, rather
than paying on account. The Hurst Door Store
has also been updated and relaunched, allowing
trade customers to integrate the Hurst door
designer onto their website, where they can
then brand it and set their own prices.
Hayley Barker continues:
“The Hurst Door Store is an engaging and
efficient gateway that enables customers to
generate leads via their own website. It syncs
directly with Hurst Live, meaning any quotes
generated on their website will appear in their
Hurst Live account, giving them all of the
information they need to follow up on orders.
Feedback from installers and homeowners who
have used the platform so far has been really
positive, so we can’t wait for more customers
to try it.”
Other elements of Hurst Live have been
enhanced, including news updates and product
notifications as well as a comprehensive
marketing assets and technical downloads library.
This library contains a wealth of information,
from brochures and images to technical guides,
all of which have been designed to support
installers and grow their sales.
How to… with Hurst is a new suite of
videos, blogs and facts sheets amongst these
materials. These resources have been created to
provide Hurst customers with easy to follow,
useful information about different key areas
such as composite door installation, hinge
adjustment and general maintenance. These
resources can be accessed through the Hurst
Live portal and Hurst customers are encouraged
to share these resources with their own
customers to provide them with added value.
www.hurstdoors.co.uk