Clearview National April 2020 - Issue 221 | Page 41

AL UMINIUM
PARTNERSHIP PAYS DIVIDENDS FOR
YOUNG ALUMINIUM FABRICATOR
» FENTRADE ALUMINIUM HAS
exceeded its target growth by more than 15%
in the first year of its partnership with AluK.
The Newport based trade specialist was
founded at the end of 2018 by Chris Reeks;
building on his many years’ experience
in the industry. Targeting retail and small
commercial installers with a wide portfolio of
AluK products including casements, bi-folds
and shopfronts, it has grown rapidly and won
business on the basis of outstanding reliability
and friendly, efficient customer service.
In its first year, Fentrade focused largely on
AluK’s 58BW and 58BD window and door
range and on the BSF70 bi-fold and BSC94
slider. It has enjoyed particular success with
the BSC94 product, maximising opportunities
in the resurgent in-line slider market.
The 58BW window range, which already
includes casements, tilt and turn and ST heritage
windows has just been extended with the launch
of a new 58BW Flush window and Fentrade is
already looking at adding that to its portfolio.
Chris Reeks says: “We have already seen
that AluK products have the contemporary
design features which retail buyers want and
crucially they are easy to fabricate. The
launch of the 58BW Flush with
70mm or 46mm sightlines
is potentially very good
news for us. We can start
manufacturing it with just
three new flush profiles and
no changes to our existing
fabrication set up, so it’s a
risk free way for us to enter
the fast growing Flush window
market. That’s helping us optimise
our manufacturing efficiencies and in turn
enabling us to offer fast and reliable lead times
backed up with a great customer service.”
Not a company to stand still, in its first
year, Fentrade has become a member of the
Council for Aluminium in Building (CAB),
expanded its workforce and invested in new
machinery and additional delivery vehicles
to keep pace with demand.
Looking ahead, it has plans
for further growth as it expands
into new premises and adds further
AluK products to its range.
In an industry where there is so much focus
on skills training, Fentrade is also looking at
introducing its own apprenticeship scheme so
that it can develop its own workforce for the
future.
www.aluk.co.uk
www.fentradealuminium.co.uk
TRADE ALUMINIUM
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– and if the door is late you can get your next one-
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Other products are available on a longer lead time, including the
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Contact 6 Day Doors on 020 8500 4900 or visit
www.6daydoors.co.uk to take advantage of
these super-fast lead times!
*Offer only available on grey, white and black
C L E A RV I E W-U K . C O M » A P R 2020 » 41