Clearview National April 2020 - Issue 221 | Page 48

Outdoor Living
Beyond a Brand
» TOUGHENED GLASS
specialists TuffX have announced
new branding for its thriving
rooflight range, Infinity.
The new Infinity brand
name has been chosen to reflect
the premium quality and
contemporary aesthetics of TuffX’s
rooflight range, which launched
almost 18 months ago with a
fixed flat glass rooflight and was
extended with a thermal walk-on
version shortly afterwards.
The newly renamed Infinity
rooflights are designed to increase
the flow of natural light into the
home. The Infinity fixed flat glass
rooflight is available as double or
triple glazed, while the Infinity
thermal walk-on rooflight has
been designed to be fitted either
internally or externally, making
it the ideal choice for basement
conversions or roof terraces. All
Infinity rooflights are available in
either standard or bespoke sizes, in
a range of glass finishes and glazed
into a powder-coated aluminium
frame as a complete unit, ready
for installers to drop in and secure
into place hassle-free.
“Branding our successful
rooflights range Infinity reflects
both the superior quality of our
products and also our ongoing
commitment, as the UK’s market
leader in toughened safety glass,
to offer customers the very best
on the market,” said TuffX’s
Managing Director Graham
Price.
“Our Infinity rooflights help
increase the flow of natural light
into indoor spaces, whilst being
low-maintenance with excellent
thermal insulation and light
transmission. In short, TuffX’s
Infinity rooflights offer a fantastic
opportunity for installers to
add an attractive, high-value
and hassle-free addition to their
portfolio.”
The Infinity rooflight range is
available in standard or bespoke
sizes on a short lead time from
three to seven days, with delivery
nationwide to anywhere in the
UK from Tuffx’s Merseyside
state-of-the art processing facility.
TuffX’s facility in Knowsley,
Liverpool, was recently expanded
as part of a £700k investment,
reflecting the company’s
commitment to offer customers
a growing range of high-
performing, quality glass products
in record lead times.
As well as the rebranding of its
Infinity rooflights range, TuffX
are also in the final stages of
developing an innovative heated
glass product called Glow. Set
to launch officially later this
year for use in bi-folding doors,
skylights, conservatories, and as
a component within tiled roof
systems, it has the potential to
replace radiators in rooms where
layout is problematic or when
wall space is limited.
www.tuffxglass.co.uk
Conservatory Outlet Benefits from
Range of ERA Support Services
» ERA, THE SECURITY EXPERT, IS
well known for its high quality hardware
products. But supplying customers with
products at the right price is just one part of
what the company does. A major element
of ERA’s day-to-day operation is the back-
up service it provides to its customers. An
interesting example of this is the way in which
the company supports Conservatory Outlet,
the national manufacturer and supplier of high
quality home renovation solutions.
Conservatory Outlet’s Head of Marketing,
Karen Clough, explains:
“Product testing is a big part of the service
we receive from ERA. When we introduced
ERA’s Extreme shootbolt locking system on
our windows, for example, and more recently
ERA’s SUREFIRE multi-point lock for our
solid core composite doors, it was vital we
were able to tell customers what performance
levels they could expect.
48 » A PR 2020 » CL EARVI E W- UK . C O M
“We especially like the fact that ERA’s
Extreme shootbolt locking system offers us up to
three versions of high quality window security.
Whilst the standard Extreme benefits from a
combination of mushroom cams and shootbolts,
we have the choice to increase window security
further by simply altering the Extreme’s centre
gearbox. Upgrading to either a centre deadbolt
or a combination of cams and centre deadbolt
provides additional security features and enables
us to provide that choice to customers, allowing
us to upsell with increased locking points.
“With ERA’s SUREFIRE multi-point lock
we’re able to offer a door lock that is secure
and simple to use and easy to fit. We and our
customers really like the fact that with this
lock you can simply close the door to engage
the trigger and turn a key to deadlock. The
versatility of SUREFIRE coupled with the
flexibility to have a different gearbox position
depending on the style of the door gives our
customers maximum security and effortless
door operation.
“We have enjoyed a long-standing
relationship with ERA. For the past fourteen
years the company has supplied us with its
Fab&Fix range of hardware, and our Account
Manager, Lisa Lund, has strived to ensure that
we are constantly at the forefront of product
innovation. The relationship is helping us
to remain highly competitive in a crowded
market, that is for sure.”
www.eraeverywhere.com