Clearview National April 2020 - Issue 221 | Page 18

DOORS&WINDOWS
Record Sales for Colour Collection
» SALES OF THE DURAFLEX
Diamond Suites’ coloured profile
has been growing year-on-year and
this recent surge shows no signs
of slowing, with further growth
expected for their retail, new
build and commercial fabricators
throughout 2020.
Homeowners are more
informed than ever before and
where they were once often driven
by so-called ‘distress purchases’, the
industry is now seeing more and
more consumers led by aesthetics
and performance. Combine this
behaviour shift with the rise in
premium products, such as bi-fold
doors and the flush sash which
lend themselves to a colour finish
and it’s clear to see that offering
a market leading colour range
represents a key strategic growth
opportunity for Duraflex and its
customer base.
“We’ve experienced considerable
year-on-year growth across our
colour offering, and combined with
the popularity of more high-end
products, such as our Flush Sash it’s
not surprising that the demand for
colour has now hit record levels,”
commented Duraflex Head of
Marketing, Kay McGrady.
To help Duraflex customers stay
one step ahead, the systems house
has been working closely with
leading foil manufacturer Renolit,
to evaluate the market trends and
to ensure that their colour offering
ticks the boxes for fabricators,
installers and homeowners alike.
Following the extensive analysis
and customer research, Duraflex
are excited to be launching two
new colours into their collection,
with the introduction of ‘Balmoral’,
a stunning, prestige finish and
‘Smooth Grey’, the hugely popular
7016 Anthracite Grey, in a stunning,
contemporary matt finish.
Additionally, to further support
their colour credentials, Duraflex
will be introducing two brand
new colour substrates, ‘grey’ and
‘tan’. Kay explains, “With the
growing demand for colour, we
are committed to delivering a
market leading range, which is
driven by truly understanding the
consumer. The two new substrates
will provide exciting sales
opportunities for our customer
base, with the grey substrate
allowing dual colour grey foils to
much more effectively replicate
aluminium, whilst the new tan
substrate will be the ideal pairing
for many of our wood grain
effects. Customer feedback has
been overwhelmingly positive
and we can’t wait to bring these
colours to market.”
www.duraflex.co.uk
‘ENVIABLE SUPPORT PACKAGE’ BRINGS
50 NEW CUSTOMERS ON BOARD
» VIRTUOSO DOORS IS
looking towards another
successful year as it announces
that it has welcomed 50 new
customers to the business in
the first two months of the year
alone, with many installers now
benefiting from its enviable
support package. After achieving
growth of more than 35%
last year, the north east-based
manufacturer has also revealed
that it is set for more double-digit
growth this year.
Virtuoso has seen growth
across both the domestic and
commercial sectors with a number
of commercial installation firms
reporting an upturn in business.
The new build sector, where
demand has risen to tackle the
national housing shortage, has
seen particularly rapid expansion.
Hence, a significant recent
investment into new machinery,
people and processes at Virtuoso
and the introduction of a second
shift at the firm’s 80,000-square
foot site in Birtley.
Tony Craggs, managing
director at Virtuoso Doors,
says: “The rationale behind our
future strategy and investment
programme is simple. We invest
in our equipment and resources
to prepare us for growth, whilst
also maintaining the superior
standards of quality and service
that our customers expect. Our
promise to them is to deliver
outstanding quality products
on time and in full and to back
this with an unrivalled support
package that will help them
maximise efficiency and achieve
profitable growth.”
18 » A PR 2020 » CL EARVI E W- UK . C O M
Virtuoso’s industry-leading
support package includes a wealth
of marketing resources, from
personalised sales brochures,
advertising and digital marketing
support, to direct mail, retail
leaflets and showroom display
graphics. Virtuoso also offers
its user-friendly door designer
software, Gateway, to customers
free of charge. Compatible with
PCs, tablets and mobiles, the
software enables users to design,
quote and order composite doors
24 hours a day.
One business that’s reaping
the rewards of the support
package from Virtuoso Doors is
commercial installer The Window
Company (Contracts).The
Chelmsford-based firm supplies
both PVC-u and aluminium
frames to many of the south east’s
largest contractors, social housing
providers, local authorities,
schools, private developers and
homeowners.
David Thornton, chairman
of The Window Company
(Contracts), says: “We only work
with suppliers that we have a great
deal of confidence in. The whole
team at Virtuoso shares a passion
for quality and service. And on
the rare occasion that issues arise,
they are always handled quickly
and efficiently.”
www.virtuoso-doors.co.uk