Clearview National April 2019 - Issue 209 | Page 86

INSTALLERSUPPORT
CONSTRUCTION
PLANT & TOOL HIRE
DONE DIFFERENTLY
» » AS AN ALTERNATIVE WAY
to hire plant and equipment,
the Shareplant concept is based
on the simple premise that
idle equipment is a waste of
money for everyone - owners,
constructors and clients alike.
Shareplant Marketplace is a
service that connects equipment
owners directly to hirers so
that they can rent construction
equipment to each other when it
would be otherwise be sitting idle
- minimising cost and maximising
profit.
Equipment owners can join
and list equipment for free, whilst
hirers can find nearby high-
quality specialist equipment to
rent in seconds. Our marketplace
then provides flexibility in that
the rentals can be with or without
an operator, rented by the hour,
day, week or month. We also
provide the option for rentals
with or without delivery allowing
you to select the most convenient
and cost-effective way of receiving
the rental equipment.
Shareplant founder, Mark
Watters, has over 30 years’
experience in the construction
industry.
“During this time, I often saw
equipment and tools standing idle
and came to the conclusion that
someone is paying for that idle
time, whether it is the owner or
client,” he says. “I started to think
of ways to try and reduce the idle
time and increase utilisation. The
idea for Shareplant suddenly came
to me while we were on holiday
one summer.
“A few years ago, we started
using Airbnb to book our
holiday accommodation. I
wondered if we could create
an Airbnb for the construction
industry. That’s where the
Shareplant idea came from. This
new way of thinking is called
the ‘Sharing Economy’ and is
growing quickly around the
world in all aspects of our lives
from travel and accommodation
to the sharing of physical items
such as parking spaces, camera
equipment and bicycles.”
In addition to our rental
marketplace we have recently
launched our Shareplant app
which is free to download from
Apple and Google Play stores.
Whether you are an operator,
supervisor or manager our app can
help to increase your productivity
and efficiency by reducing the
need to complete manual, paper-
based tasks. Offering a range of
modern construction management
tools such as reports, logs and
document checks straight to your
laptop, tablet and phone.
www.shareplant.com
NEW DATABASE FOR ‘NEW BREED OF BUILDERS’
» » INSIGHT DATA HAS
strengthened its extensive prospect database
for the glazing and construction industries
with the launch of its brand-new Builders
Merchants database.
The new database combines accurate business
information and contact details for over 6,000
builders merchants across the country. The
database covers both national builders merchant
networks as well as the regional, independent
outlets and can be segmented further into both
‘heavy’ and ‘light’ merchants, with categories
for each building sector.
“After months of due diligence and hard-
work from our specialist research team, we are
delighted to announce the launch of our new
Builders Merchants database,” comments Jade
Greenhow, Operations Director at Insight
Data. “Long gone are the days of fabricators
dealing solely with installers. Today, a diverse
range of tradespeople make up the market,
ones who rely almost entirely on merchants
for their building products, tools and
consumables and heavy-side goods; bricks,
cement and concrete.
86 » A PR 2019 » CL EARVI E W- UK . C O M
“This new breed of builders and ‘builder
installers’ have fuelled the growth of Builders
Merchants and have created a market that
spans the country and is worth £billions.
It means that for businesses to expand and
to capitalise on this growing strand of the
market, they need to communicate directly
with buyers and decision makers to get their
products available in these merchants.
“For over a decade, our prospect data has been
providing customers with unparalleled access
to potential customers. Whether its Builders
Merchants or one of our five other industry
databases, we allow customers to create high-
impact, highly-targeted campaigns that forge
new partnerships and win new business.”
The new database is available through
Salestracker, Insight Data’s powerful portal
combining an online prospect database, CRM
system and an integrated email marketing
platform. From there, businesses can build
data lists based on prospects in their local area,
or alternatively can build national campaigns
including prospects from one or many of
Insight’s databases.
In addition to Builders Merchants,
Salestracker customers can also unlock accurate
prospect data and marketing intelligence from
the fenestration and glazing, housebuilders,
local builders and main contractors databases.
Just recently, the firm also added an Interior
Designers database – a popular addition to
their Architects dataset. In total, Insight Data
offers real-time data for almost 70,000 potential
customers across the fenestration and wider
construction industries.
www.insightdata.co.uk