Clearview National April 2019 - Issue 209 | Page 83
INSTALLERSUPPORT
SWITCHED ON TO MARKETING
TOOLS: OLD AND NEW
As part of Endurance’s initiative to improve its service
offering to their trade customers, a total revamp of
its printed materials for installers is taking place. With
feedback from the Preferred Installer Network serving as
the waypoint for the decision, these printed materials are
set to offer a higher standard of quality across the board.
» » FOLLOWING THE
introduction of the highly popular A0 size
wallchart last year and the new and improved
Homeowner Brochure, the Marketing Team at
Endurance is busy revamping all the existing
printed materials as well as introducing some
new materials too.
Scott Foster, Marketing Manager at Rocal,
commented: “Whilst our strategy remains
largely focussed on digital marketing, we
recognise our Installer Network need hard
copy printed materials and samples in order
to best sell our products. We want to offer
our customers the very best in promotional
materials, in order to help them convert
more leads to sales and encourage
homeowners to spend more.”
The new printed materials will include
a total redesign of the Endurance Main
Brochure, which now includes a larger
range of door styles and glazing options
to showcase the aesthetics on offer.
When ready, this brochure will also
offer information on lock, threshold and
hardware options for the security conscious
browser.
Alongside this, Endurance is also
introducing a new range of showroom
support resources. This includes newly
designed roller banners, promotional
posters and a sample box that enables
homeowners to see the Endurance standard
hands-on. Showrooms with TVs can also
receive a USB stick pre-loaded with all of
the Endurance Doors video content. These
videos have proven themselves to be a
fantastic, engaging, and professional way
to show homeowners what they could be
bringing to their home.
To find out more about the Endurance
Doors Preferred Installer Network,
the new resources, the Showroom
Support Brochure, new Social Media
Guide, or anything else, get in touch at
[email protected].
SOCIAL MEDIA SERVICE
Endurance Doors has produced a
Social Media Guide for Facebook for its
Installer Network, serving as the ideal
guide for installers to promote themselves
as a reputable and competent business.
This includes a comprehensive guide
to taking the right photo, how to enter
Endurance’s #DooroftheDay competition,
the benefits of the branded door designer,
and a step-by-step Facebook guide.
Jenny Harris, Marketing Executive at
Endurance, commented: “Social media
has become an essential part of any
business strategy, with more and more
homeowners looking to interact with
companies on a more informal level. With
this in mind, we’ve created this guide
to help our installers make an impact.
Alongside this, we also offer a range of
high-quality images, videos, and other
marketing resources that our installers
can utilise.”
With the Installer’s best interest at
heart, the social media guide offers an
accessible, friendly, and informative tone.
The photo guide offers a ten-step process
that explains everything from phone
position through to accounting for the
weather, ensuring installers can promote
their latest work in a way that’s going to
show off the quality on offer.
Alongside this, the guide also features
an in-depth guide to using Facebook to
its maximum potential. It covers planning,
content, building an audience, expanding the
audience, monitoring progress, and how to
schedule posts in a way that helps to save
time. Endurance is also offering professional
assets to help make Installer Facebook pages
look more credible and approachable.
Facebook has proven itself to be
a valuable marketing platform, with
potential customers researching
companies and viewing their previous
work through this social media medium.
Alongside this, it also serves as a quick
and easy way for customers to get in
touch: gone are the days of waiting until
opening hours come by.
C L E A RV I E W-U K . C O M » A P R 2019 » 83