Clearview National April 2019 - Issue 209 | Page 68

CONSERVATORIES&SOLIDROOFS
YOU TAKE THE HIGH GROWTH
» » SCOTTISH HIGHLANDS HOME
improvement company, ERG Scotland
Ltd, has become the latest addition to the
Conservatory Outlet Network of retailers.
After huge success for Conservatory
Outlet on the back of 2018 with three
new retail partners joining in as many
months, it is now revealed that the leading
UK fabricator has secured the partnership
of ERG Scotland to service the Scottish
Highlands, a large and much sought-after
location for the network.
In true Conservatory Outlet style, ERG
will kick start its welcome with a brand-
new website and bespoke ERG branded
brochures. Also planned are an enhanced
PPC and multi-channel digital campaign,
a series of retail videos and significant
investment and updates to the Invergordon
showroom.
Ian Joy, Director at ERG, explains: “We’re
really pleased to be working with Greg, Mick
and the team at Conservatory Outlet. Their
network business model means we’ll receive
not only lead generation and marketing
support, but also direct access to a wealth of
knowledge and experience from the other
retailers within the network.
“The team at CO has already delivered a
fantastic sales and marketing launch event,
which has left our sales team motivated and
fired-up for a big year ahead. To be working
with a supply partner that understands our
business and works with us to achieve growth
is really refreshing. We’re looking forward to
taking our business to the next level of growth
with a great product backed up by fantastic
marketing support.”
ERG now becomes the fourth Scottish
retailer in the Conservatory Outlet Network,
allowing ERG (Invergordon), Bon Accord
Glass (Aberdeen), Mitchell Glass (Galashiels),
and Crystal Clear Windows (Hamilton) to
take advantage of the unique business model,
which allows the sharing of best practice
without conflict of interest, to form a strong
Scottish alliance and support group within the
network.
Conservatory Outlet Managing Director
Michael Giscombe, adds: “We’re really
excited to be able to welcome ERG to the
Conservatory Outlet family. It’s been clear
since the start of our dealings with Ian and
Greer that they will be an immensely valuable
asset to the Network. It’s great that we now
have four really strong installers within
Scotland that can all help each other to grow.
We’re always in pursuit of our ultimate goal
for full national network coverage, and our
latest union with ERG is another huge step
towards reaching this.”
www.conservatoryoutlet.co.uk
WE’LL BE WORKING OUR GREY BACK TO YOU
» » 2019 HAS GOT OFF TO A
good start for Freefoam
customers, with the addition
of Square and Ogee gutter in
the popular Anthracite Grey
colour option, to help them gain
market share in a growing sector.
Designed to complement the
existing Round and Deep gutter
systems and manufactured to Ral
No. 2016, the ranges offer an
exact match to door and window
systems, giving customers the
range to satisfy the growing
demands of homeowners and
developers.
The choice of colour for
windows, doors and roofline
is now on average nearly 30%
of sales, with some window
companies seeing sales of over
50% in colour - and growing.
Homeowners buying high end
grey windows and doors do not
68 » A PR 2019 » CL EARVI E W- UK . C O M
want the standard white roofline,
they want everything to match.
Which is why Freefoam made a
strategic move into manufacturing
the complete roofline range in
Anthracite Grey.
Freefoam’s approach is to help
every company in the supply
chain sell more and grow faster
than the competition. And the
approach is working. Freefoam
customer Alan Sutherland,
Managing Director of General
Building Plastics explains: “There’s
been an increasing demand for
colour, but the biggest growth
has been in the last three to four
years. Greys are the most popular
now, particularly Anthracite Grey.
Most customers want a full suite
of colour matched products,
which Freefoam does very well.”
Discerning homeowners want
the complete solution, so Freefoam
also manufactures a wide range of
PVC fascia and soffit in Anthracite
Grey providing a suite of colour
roofline products. With most
colours available off the shelf or
on short lead times Freefoam
customers have access to all the
products they need to meet the
demands of today’s consumers and
gain valuable market share.
Colin St John, Freefoam
Commercial Director,
summarised: “These new
additions to our gutter range
are a great example of how we
continually introduce products
to maximise the success of our
customers. Providing a grey
rainwater and roofline range will
give customers opportunities
with housebuilders and big-
ticket refurbishment projects and
illustrates our commitment to
helping our customers grow.”
www.freefoam.com