Clearview National April 2019 - Issue 209 | Page 44
PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
The science, the style,
and the substance
Renowned PVC-U systems supplier VEKA Group has
unveiled the industry’s ‘next generation’ Vertical Slider.
» » MARKETING DIRECTOR
Dawn Stockell explains: “We’re
thrilled to bring the Imagine
Vertical Slider to market because
we absolutely believe it is the
most technically advanced Vertical
Slider product out there, giving
VEKA Group customers a real
sales edge in an area of genuine
industry growth.
“This product has been years
in the planning, to ensure its
intelligent design combines form
and function. Along with stunning
good looks, it includes a myriad
of innovative features for simple
fabrication, easy installation and
flawless operation.
“I think one of the most
exciting features for fabricators
is the fact that the outer balance
chamber is co-extruded in black,
which means there’s no need to
mask and paint. Time is saved,
quality defects are reduced and
the finish is more durable and
professional. It offers a perfectly
co-ordinated colour and texture
for homeowners who specify
combinations such as Anthracite
smooth on the exterior and
White woodgrain on the
interior.
“The Imagine Vertical Slider also
offers two choices of cill, (stub or
200mm), a new ‘invisible’ approach
to coupling windows, a stunning
sculptured finish on both sash and
outerframe, as well the option
of timber-like mechanical joints.
In fact, there are more clever
features than I could possibly list
here, which illustrates the amount
of work and valuable customer
feedback that has gone into its
development.
44 » A PR 2019 » CL EARVI E W- UK . C O M
“It’s available in 14 colours from
stock, meaning you can offer your
customers enviable lead times,
and has been created to work
with a choice of ERA and Caldwell
hardware.
“It goes without saying that
the Imagine Vertical Slider meets
all the expected industry quality
accreditations for strength, security
and weather performance, but –
perhaps even more reassuringly – it
has also passed the rigorous testing
demanded by VEKA Group’s own
in-house quality team.
“In a relatively flat market,
Vertical Sliders are positively
bucking the trend. Market research
shows that sales of Vertical Sliders
to the home improvement market
have increased by 32% to now take
10% market share of frames at
443,000, with this figure predicted
to keep rising. Fabricators of the
Imagine Vertical Slider will be
in a dominant position to take
advantage of this exciting high
value, high growth market.
“VEKA Group is well known
for making it simple and
straightforward to fabricate and
install any new product, with
all the technical support you
could possibly require, including
four dedicated Technical Service
Engineers available to customers
across the country, and I’m looking
forward to seeing more and more
customers benefit from adopting
this exciting and versatile new
Vertical Slider.
“I can’t wait to hear the
feedback as it makes its way into
ever more varied projects.”
www.vekauk.com