Clearview National April 2019 - Issue 209 | Page 15
SEVENTHINGS...
6. YOUR FEEDBACK IS IMPORTANT TO US:
4. BE AN INDIVIDUAL IN A RENOWNED NETWORK:
Installers and locksmiths don’t have to worry about giving up their
identity when they join the ERA Installer Scheme. The network has
been designed to help them improve their own individual brands by
being associated with ERA. From the get-go, independent businesses
are actively encourage to retain their own brand identity – such as
their profile page, where the installer will have full control over what
information the customer reads about them. It will contain their
company logo, any associated icons, text about the business and contact
details. And, when it comes to uniform, installers will have the option
to include their own brand with the ERA logo. ERA wants to promote
a healthy mix of installers that all bring something different to the
network, but with the backing of a global brand. For the customer this
means using a local company, that supports their own community, while
having the reassurance that the products, training, and service will be
world-class. For the installer, it means that businesses of any size will
now be able to buy directly from ERA, and installers at any part of the
food chain will be able to affiliate themselves with one of the industry’s
best known and well-respected security brands. Most importantly,
where in the past, the ERA Approved Partner scheme was only available
to MLA members, the new ERA Installer Scheme has opened up the
window of opportunity to a much wider audience.
A major part of the ERA Installer Scheme will be the collection
and collation of feedback forms from customers at the end
of every installation. ERA understands that reviews and
recommendations are all-important in today’s ‘Go Compare’
culture, but also appreciates that, for installers, this essential after
sales service is an extra to-do that not everyone can commit to,
when it takes time away from the next paid job. For this reason,
members of the ERA Installer Scheme will receive feedback
forms with a freepost address that can be left with the customer,
after a job, and that’s all you need to do. ERA will take care of the
rest. Once the feedback form is sent back to ERA, the team will
upload the ratings and any additional comments to the installer’s
profile page, which will help to bolster your reputation in your
chosen area. And, as you can set the parameters in which you
wish to work, all of these reviews will soon build up to make sure
you are the preferred installer within the locale you have picked.
If, for any reason, the feedback form isn’t received after a certain
time, ERA will also give the customer a gentle nudge on your
behalf, so you don’t have to worry about following up feedback
or chasing paperwork, giving the installer chance to do what they
should be doing; installing.
7. A CLEAR VIEW
FOR LOCKSMITHS
AND INSTALLERS:
6. HERE’S ANOTHER REASON Y:
In February 2019 ERA announced the acquisition of Y-Cam, the smart security pioneer. And, as the UK
has been cited as the fastest growing smart home market in Europe – with smart security products
coming second only to connected entertainment products – when it comes to demand for these types
of devices, members of the ERA Installer Scheme will now be able to add Y-Cam to their portfolio of
products and expertise. The acquisition will make ERA one of the most advanced and capable providers
of smart security solutions for the home. Y-Cam’s proprietary cloud platform, alongside its range of
award-winning security cameras, alarms and sensors, will bring ERA unrivalled expertise in the sector
and substantial potential for further growth.
ERA has teamed up with
Clearview Group – Clearview,
PRO Installer, The Locksmith
Journal – to bring you all the
latest news and developments on
the ERA Installer Scheme. The
preferred choice of installers,
locksmiths, security specialists,
architects, specifiers, fenestration
experts and more, these three
magazines are leaders in their field
for getting the right knowledge
and advice into the right hands,
and are very much used as a
mouthpiece for global brands to
inform, educate, and entertain
the very best in the business.
Throughout 2019, stay tuned to
these titles for all the updates on
the ERA Installer Scheme; as well
as the latest industry news, expert
comment, products and services
from the world of security, doors
and windows, construction, fire
safety, and more.
www.erahomesecurity.com/security-installer
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