Clearview National April 2019 - Issue 209 | Page 14

SEVENTHINGS...
The year of the installer
7 things you didn’t know about
the ERA Installer Scheme
Security-conscious consumers rely on well-informed installers to safeguard their
residential and commercial properties and possessions with the best possible
product. By making sure that installers are confident and competent with all the
latest smartware technology – and mechanical security hardware – ERA knows
that locksmiths, installers, and security specialists will pick their product over
that of a competitor. That’s why this year marks the launch of the brand new
ERA Installer Scheme. And, if you want to know more, as Clearview is officially
supporting the new scheme, you’ve certainly come to the right place…
1. YOU DON’T HAVE TO BE SMART:
For increasing numbers of installers and lots
of locksmiths, it must seem that the only way
forward in business is to shift into smartware.
It’s certainly true that smart technology
is becoming more and more popular with
home and business owners, whilst providing
a business-boosting bolt-on for the installer,
but it isn’t the only area of the industry that
is being developed constantly. Mechanical
security is by-no-means old-fashioned and is
also moving into modern times with style. That
is why installers can choose to sign up to the
smartware scheme, or the traditional scheme,
or if you can’t decide which route to go down
to extend your knowledge and improve your
sales potential, why not do both?
14 » A PR 2019 » CL EARVI E W- UK . C O M
2. A STEPPING STONE
TO HOMEOWNERS:
ERA is proud to be putting the ‘middle
man’ back into the buying process. In
simple terms this means that when
a home or business owner wants an
ERA product, the support team will
match them up to an installer in their
area through its Find An Installer portal,
getting those all-important leads for the
best installers that sell and set up the
best security products to protect their
property and keep their family safe and
sound. The installer will be fully-trained
in the product, and can price up the job
as normal. ERA is but a matchmaker. ERA
also continues to invest heavily in the
promotion of its installer network on
both a local and a national level, so – on
top of support from the ‘top down’ in
the form of installer support helplines,
marketing materials, product training and
promotions – installers will also be getting
those all-important grass roots contacts
that SMEs and ‘one-man-bands’ rely on.
3. THERE’S LITERALLY
NOTHING TO LOSE:
Zip, zilch, nothing, nada.
That’s how much the starter pack of branded
beanie hat, clipboard and pens, van decals, and
feedback forms for the ERA Installer Scheme
will cost when you sign up. Then in just five
simple steps you’re ready to go:
• Go to the ERA Installer Scheme page
• Are you an installer for Security
Hardware, Smartware or both?
• Are you a MLA Approved member?
(entering MLA number will add a logo to
their personalised page)
• Choose the radius you want to cover
for work, which will drive the postcode
search results
• Customise your page with information
about their company and specialisms
If you choose to upgrade your membership,
you will also receive branded sweatshirts, polo
shirts, and jackets with the ERA logo and your
own company’s branding. Want to take part
in bespoke training courses so you can get to
grips with the ERA products? Yeah, they’re free
too.