Clearview National April 2019 - Issue 209 | Page 92

BUSINESSNEWS
MyGlazing.Com
Hits One Million
» » THE GGF’S CONSUMER
advice website MyGlazing.com
has hit a landmark one million
page views in just over three years
since was set up.
MyGlazing.com was set up in
2016 to help homeowners make
a more informed choice when
selecting windows, doors and
conservatories.
Since then, the site has seen
remarkable growth with over
600,000 users exploring products
and advice from 24 sectors within
the glass and glazing industry.
James Lee, GGF Director of
External Affairs, who started the
site, commented, “MyGlazing.
com has been an incredible
journey. Its creation came from
GGF members who asked for
a consumer-friendly website
because they felt the GGF website
was (and still is) a trade focused
website. The site is now attracting
almost quarter of a million
homeowners each year, looking
specifically for independent advice
on glass and glazing products and
installation.
“The site has many features,
but one of its most useful is our
fully searchable directory of over
300 consumer facing companies.
All are GGF Members and follow
our approved Consumer Code
of Practice, so consumers know
that when they are using the
MyGlazing.com directory, they
will find the best installers in
their area. Our plans for 2019 are
three-fold, to increase the content
on MyGlazing.com, get even
more homeowners to the site and
ultimately redirect them to GGF
Member companies.”
Since it started, MyGlazing.
com has also added many features
including the GGF Energy
Savings Calculator that allows
homeowners to calculate their
fuel and money savings when
replacing their windows and
doors.
The site is also home to the
national completion Window
with a View which boasts
winning views from windows
from high profile venues such as
the Liverpool Museum of Art and
Tower Bridge. This competition
receives wide PR coverage,
raising the brand awareness of
MyGlazing.com to millions of
homeowners each year.
The essence of the site though
is its consumer advice with dozens
of useful articles, hundreds of
product images and over 300
company profiles. The content
is packed with high quality
advice for homeowners installing
glazing. It covers areas such as
insurance, deposit protection, the
legal issues around certification
of replacement windows and
doors, resolving disputes with
companies, planning guidance
and a very useful section Top Ten
Tips before you buy.
www.myglazing.com
92 » A PR 2019 » CL EARVI E W- UK . C O M
“THE PERFECT BLEND
OF TECHNICAL SKILLS
AND REAL WORLD
EXPERIENCE”
Proving once again that ‘there’s more
to Mila’, the industry’s leading hardware
specialist has appointed Laura Chapman
as a digital design and marketing
executive. With a degree in media
design and a background in the home
improvement sector, Laura brings the
perfect blend of technical skills and real-
world experience to her new role.
» » FROM A CUSTOMER’S
perspective, Laura is analysing
how they use the Mila website
and adding new features,
insights and downloads to make
sure it always delivers exactly
what they want in terms of
content and accessibility. She
has already designed a stunning
new home page for the website
at www.mila.co.uk and has
created the popular Meet the
Team pages which showcase the
people in the sales, warehouse
and support teams who make
the Mila difference.
Having another skilled
designer in-house is benefiting
lots of Mila customers more
directly too, with Laura
working closely with them
to create bespoke literature,
posters and showroom displays
to help them drive new
business. Moving forward,
Laura is working with the rest
of the Mila marketing team
on a series of exciting new
campaigns for 2019 which will
be revealed very shortly.
www.mila.co.uk