Clearview National April 2019 - Issue 209 | Page 34

PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
REFLECTING ON A PERFECT PARTNERSHIP
This time last year, long established family business, Leekes partnered with Modplan,
a manufacturer based close to its head office in South Wales, making Modplan the
main supplier for all Leekes’ windows as well as selected doors and conservatories.
» » IN WHAT HAS PROVEN TO
be a very successful move,
Modplan set up a factory
specifically for the production of
windows and doors for Leekes
to produce the highest possible
product quality in line with the
retailer’s specific requirements.
Leekes Sales Manager, Frank
Richardson said: “It was a huge
move for the business as the
window and door operation
represents millions of pounds
of annual sales for our business.
Finding another independent
business to work in partnership
with us to achieve our
requirements was a real bonus
and we are delighted to say that
Modplan have certainly been true
to their promises and consistently
delivered a great quality product
in line with their quoted lead
times.”
The window and door industry
has experienced difficult trading
throughout 2018, with FENSA
reporting an 8% decline in overall
sales. Against this backdrop,
in the same period, Leekes has
seen sales increase by £1million,
which further reflects the success
of the partnership they have
formed with Modplan. Leekes
now exclusively offers a Halo 10
window system, manufactured
from the VEKA profile fabricated
by Modplan in the dedicated
factory. All of the components are
rigorously quality checked and
many hold lifetime guarantees
and the tight controls in place
in the Leekes / Modplan factory
ensure that the finished product is
industry leading.
Peter Martin, Leekes Store
Operations Director explains:
“We have found that our
customers are excited by our new
range of windows and doors and
recognising the fantastic quality in
our in-store displays. And, when
we have asked for feedback, 94%
rated their windows and doors
as either ‘excellent’ or ‘good’,
with 91% saying that they would
recommend Leekes windows and
doors to their friends and family.
These factors have helped us to
grow our market share and have
had the most significant impact
on our sales growth. I see no
reason why 2019 will not deliver
further sales growth in windows
and doors for Leekes, with the
main driving factor being word of
mouth and consumer confidence
in our offering.”
www.leekes.co.uk
NEW BROCHURE FOR REBRAND
» » HURST DOORS IS HELPING ITS
growing network of customers to increase
sales with the launch of a comprehensive new
marketing support package. The development
swiftly follows the launch of Hurst’s major
re-brand with bold new identity that captures
the company’s unique pedigree and continuous
dedication to manufacturing superior quality
doors.
As part of the re-vamp, Hurst has unveiled
its new ‘Composite Door Collection’ brochure,
created to help installers secure new business,
appeal to the needs of the modern homeowner,
and make the process of choosing the perfect
composite door as simple as possible.
Featuring Hurst’s three composite
door collections – Classic, Cottage, and
Contemporary Bohemia – the brochure
features the new 1930s style Composite
Crown door, which has been introduced into
Hurst’s Classic range, and three new European
influenced ‘Select’ door styles – Select Solid,
Select Long Rectangle and Select Wishbone
– that join Hurst’s Contemporary Bohemia
collection.
34 » A PR 2019 » CL EARVI E W- UK . C O M
Six new colours have been introduced into
the Premium Colours range; Candy Red,
Peacock Blue, and Buttercup Yellow are set
to appeal to homeowners looking to make a
bold statement, whilst Putty, Duck Egg, and
Powder Blue are for those more partial to
pastel.
A complete glass guide clearly displays all
the designs that are available for every door
style featured within the brochure; including
Deco and Alpine – which have been newly
introduced.
Security and hardware options include
Hurst’s engineered standard and optional
locking systems, including the new AV3
AutoLock and AV3 Heritage Lock from
Winkhaus which meet the requirements of
Secured by Design and PAS 24. Cylinders are
also featured, with the ABS Ultimate 3 Star
Cylinder option from Avocet with built-in
active cam technology, offering a £1000
security guarantee.
For those looking for authentic rustic
charm, the brochure features Hurst’s new
Heritage hardware range in Antique Black as
well as its popular Contemporary range of
hardware, which includes architectural pull
handles.
Hayley Barker, Marketing Manager at
Hurst, explains: “The quality of our doors
makes them stand out in the market and
this high-impact brochure which is packed
with stunning and exclusive imagery of
our collection, really captures the character
and pedigree of our range. We want both
customers and homeowners to see the Hurst
Door difference and to feel at home with
Hurst and this new brochure certainly achieves
that.”
www.hurstdoors.co.uk