ALUMINIUM
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SENIOR ARCHITECTURAL SYSTEMS- one of the leading fenestration systems suppliers to the commercial sector- is now bringing home the benefits of aluminium to the domestic market with a new product offering, investment in its in-house resources and a new marketing campaign.
The recent launch of Senior’ s slim profile Ali VU aluminium window has provided the perfect partner to the company’ s established Ali FOLD aluminium door, allowing Senior to offer a full suite of thermally efficient, low maintenance and stylish glazing systems which are ideally suited for use on residential contracts. Recent investments on Senior’ s factory floor to increase capacity and to the
Campaign highlights aluminium benefits
company’ s transport fleet to improve delivery turnaround has also put Senior in a strong position to support its existing network of trade customers and forge links with new installers and fabricators.
Highlighting the many benefits that aluminium glazing systems can bring to the domestic market is the key message behind Senior’ s new # AskforAli campaign, as Senior’ s marketing manager Jonny Greenstreet explains:“ Over the last few years, as energy-efficiency becomes an issue that more homeowners are aware of, the popularity of aluminium windows and doors has steadily increased. We know that to be able to meet this growing demand, trade professionals need a suite of high performance products that not only help improve the look and feel of their customers’ homes but that are also easy to fabricate and install.
“ Giving our trade customers the products they need and the high levels of customer service they deserve has been a key driver for us in the development of our Ali doors and windows and we are excited to have already received a lot of interest in our new domestic range. We will be rolling out a great new advertising campaign in the coming months.”
Offering attractive slim sightlines, the new thermally broken Ali VU aluminium window perfectly complements Senior’ s Ali FOLD range of single, double and bi-fold aluminium doors to offer the trade a complete suite of glazing solutions for the residential market. Trade customers interested in finding out more about Senior’ s Ali range can do so by contacting their regional technical sales manager, visiting www. seniorarchitectural. co. uk or keeping up to date with all of Senior’ s latest news on Twitter, LinkedIn and Facebook.
GLAZING FIT FOR JULIAN LLOYD WEBBER
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ARCHITECTURAL GLAZING systems by UK manufacturer Kawneer helped meet‘ critical’ acoustics for Royal Birmingham Conservatoire, the first music academy to be built in the UK for 30 years.
Conservatoire principal and cellist conductor Professor Julian Lloyd Webber praised the development, saying:“ With our new name and suitable magnificent new home we intend to set the global benchmark for music and drama education and performance.”
Kawneer’ s AA ® 100 zone / mullion-drained curtain walling and AA ® 720 windows have been used in the triple-height foyer and as hole-in-wall windows and rooflight alongside engineered acoustic baffles within secondary glazing reveals to further reduce sound transmission.
They were installed by Bennett Architectural Aluminium which carried out extensive testing to achieve the required sound reduction figures.
Colin Cobb, project architect with designers Feilden Clegg Bradley, said:“ The Kawneer systems met our needs for deep-section curtain walling with modelling provided by extra-deep
face caps. The window systems integrated well with our brickwork detailing, with clean lines around openers. Acoustic performance of window systems was a critical factor.”
He added that the aluminium composition of the‘ cost effective’ Kawneer systems score well on the BREEAM materials matrix so this contributed to them achieving their targets in this respect.
Early engagement with main contractor Galliford Try helped the design alignment process for the 10,000m2 building on a sloping site in Eastside that has a three-metre drop, and ensured any challenges were ironed out early on.
Bennett managing director Lionel Grant said:“ The Royal Birmingham Conservatoire was certainly a different kind of project for our team but we have helped to create an instantly recognisable building and something unique. It is located on a busy city centre road so it was vital we got the acoustics right to keep that sound out.”
The £ 57 million building for Birmingham City University comprises a 500-seat concert hall, 146-seat recital hall, 100-seat organ studio, 100-seat black box experimental studio, more than 70 practice teaching rooms capable of accommodating 650 students, and an 80-seat jazz club that claims to be the first permanent jazz club performance space in any UK conservatoire.
The five storeys are clad almost entirely in pale brick with simple rows of small, punched Kawneer windows occasionally broken by larger feature windows. Larger ground-floor openings trimmed with glass and aluminium pick out the entrances at either end.
66 » APR 2018 » CLEARVIEW-UK. COM