Clearview National April 2018 - Issue 197 | Page 5

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INDUSTRYNEWS
CREATE AN IDEAL HOME WITH CLADDING
» » FREEFOAM BUILDING PRODUCTS
are delighted to announce another
collaboration with the Ideal Home Show and
Off-Site Factory Homes. Working with the
designers of this year’s show Freefoam X-Wood
Urban cladding has been used to stunning
effect on the prestigious show home.
Always keen to push the boundaries of
design, the show promoters have created a
house that features an unusual combination of
old and new. The front features a traditional
‘Victorian’ red brick faced façade with sash
windows and the rear aspect showcases a
contemporary modern extension including
an innovative elevated cantilever section.
X-Wood Urban Cladding in soft white has
been used to form the outer envelope of the
extension contrasting with the grey doors and
windows.
X-Wood Urban will be part of Freefoam’s
X-Wood PVCu cladding range when released
later in the year. X-Wood™ is a premium
grade 16mm thick cladding range developed
as a highly durable board from a composite
of three different layers, each with its own
high-performance properties. A heavy-duty
plastic foam core, a durable solid plastic skin
and a choice of two superior outer coatings
– woodgrain Renolit colour film or subtle
embossed wood effect PVCu.
www.freefoam.com
Record Growth for Ipswich Installer
» » DEMAND FOR REAL
Aluminium has increased at a
remarkable rate with the number
of new installers taking the leap
to REAL growing by nearly
80%. Now one installer is urging
fellow installation firms not to
be daunted by aluminium after
seeing his own business grow
at record pace since leaping to
REAL Aluminium.
Ipswich Trade Frames
has boosted its already well
established PVCu installation
business by introducing REAL
Aluminium into the range of
products it now offers. The
decision to expand has clearly
paid off with the firms spend on
aluminium predicted to show an
incredible six-fold increase this
year.
REAL Aluminium is helping
more installers like Ipswich Trade
Frames to unlock the enormous
potential of aluminium and
benefit from the higher profit
margins it brings by giving them
all the tools they need to take
their first steps into aluminium.
Among the resources on offer
to help them make a smooth
transition to REAL Aluminium
are a comprehensive showroom
and award-winning sales and
marketing support package.
The firm has also invested
in several REAL Aluminium
support materials, including
showroom banners, hardware
boards, retail brochures and
branded folders to aid its
impressive growth.
www.real-aluminium.co.uk
RECORD-BREAKING FABRICATOR
ANTICIPATES BUSY TRADING PERIOD
» » A NEW INITIATIVE, THAT
has brought record-breaking lead
times to the glass and glazing
industry, looks set to result in a
fabricator’s busiest ever trading
period.
The TWR Group announced
late last year that it would roll-out
‘never seen before’ lead times to give
installers dual-coloured bi-folding
doors within fifteen working days.
This new initiative went live at
the end of February (2018) and the
group’s Managing Director Terry
Richardson says that they have been
inundated with enquiries, with the
forward order book showing the
business is on course for its busiest
ever quarter of trading.
What has so appealed to
installers is not only the super-
fast lead times but the fact that
the turnaround will not only
apply to standard grey, black and
white but to any RAL colour and
combination.
The lead times have been made
possible thanks to sustained
investment in the required
machinery and personnel. The
colour plant is housed at TWR’s
most recently acquired 17,000-
sq. ft. factory.
Terry comments: “We
announced last year that we
would be rolling this initiative
out and we’re delighted to see
that it’s live and we’re receiving
orders.”
www.twrgroup.co.uk
C L E A RV I E W-U K . C O M » APR 2018 » 5