Clearview National April 2017 - Issue 185 | Page 12

INDUSTRYNEWS
SECURED
» » THE VEKA UK GROUP,
has been awarded membership
once again of the national
crime prevention initiative,
Secured by Design (SBD),
for both its VEKA and Halo
brands.
The VEKA UK Group
partnered with Secured by
Design several years ago and
has maintained its strong
relationship with the team,
thanks to a shared ethos of
designing out crime at the
product development stage.
Mark Barsby, Accreditation
Manager of The VEKA UK
Group, explains: “‘Designing
out crime’ means that security
features are incorporated
within products during the
design and development stage,
rather than being an ‘add on’ to
the finished product.
“VEKA and Halo have
always taken this approach,
with security, style and energy
efficiency being primary
concerns at the concept stage
of a new product development.
Our SBD ‘licence’ and display
of the SBD logo helps us to
illustrate to customers and
specifiers our commitment to
this initiative.
INVESTMENT IN ONLINE
SOCIAL RELATIONS
» » PURPLEX MARKETING
has strengthened its relationship
with Google to help companies
in the construction and glazing
industry generate more leads
online. The agency is a certified
Google Partner agency and
provides specialist paid search
(PPC), display network and
social media marketing for trade,
commercial and retail suppliers.
“Since Part Q of the Building
Regulations came into effect in
England in October 2015, we
are seeing increasing relevance
for enhanced security standards,
particularly PAS 24. SBD plays
a significant part in marking
out those companies, like The
VEKA UK Group, that go
above and beyond when it
comes to security.” Adi Day, Digital Director at
Purplex commented; “We now
manage over £1million a year of
PPC advertising spend, so working
directly with the Google HQ team
in London helps us gain maximum
results for our clients.”
Purplex has also expanded its
social media advertising reach,
particularly through Facebook.
Adi explains; “Having a strong
social media presence is now
crucial to a brand’s success. We
already manage the social media
strategy for many companies
across the window industry, but
dedicated paid-for advertising
across channels such as Facebook,
Twitter and LinkedIn generates
tens of thousands of additional
impressions and a significant
volume of sales leads.”
Adi continues; “Digital
marketing requires highly
specialist skills and using an
agency with the experience and
resources is essential. We are
currently generating millions
of website and social media
impressions and over 10,000 sales
leads a month.”
www.vekauk.com www.purplexmarketing.com
‘we are seeing
increasing
relevance for
enhanced security
standards’
Phishing, Whaling and Baiting –
How to avoid getting caught
» » RECOGNISING THE VERY
real threat which cybercrime
now presents to the window and
door sector, Business Micros
has produced a cybersecurity
bulletin to help businesses protect
themselves.
The IT specialist makes the
point that it’s no longer a question
of ‘if’ businesses will become
targets of cybercrime but rather
‘when’, so is trying to increase
awareness of the latest threats and
12 » A PR 2017 » CL EARVI E W- UK . C O M
explain to businesses what they can
do to combat them.
Covering everything from
Ransomware and Spear Phishing to
Spoofing, Whaling and Baiting, the
new bulletin explains the dangers
to look out for. Just as importantly,
it gives straightforward advice on
the practical security steps which
everyone within a business can take
to avoid being caught out.
Business Micros’ Managing
Director, Graeme Bailey, said:
“The figures on cybercrime are
truly frightening. Everyone is
at risk, regardless of the size of
the business, so we’ve produced
this really useful bulletin for our
customers to do our bit to try to
help.”
The Business Micros
cybersecurity bulletin will be at
the FIT Show (G30). It is also
available now in the support
section of the website at
www.businessmicros.co.uk.