Clearview National April 2016 - Issue 173 | страница 5

INDUSTRYNEWS

INFOGRAPHIC HELPS INSTALLERS SELL
»»BRISANT SECURE’S NEW
infographic combines facts from
its recently released Domestic
Door Security Report with
information about cylinder lock
standards to create a useful sales
tool for installers.
The 2016 Domestic
Door Report is the most
comprehensive research on
security the industry has seen.
It combines recent national
polls of homeowners and
independent locksmiths with
the latest national Crime Survey

figures from the Office for
National Statistics.
Brisant CEO, Steve Stewart,
says, “The infographic has really
useful crime facts. Learning
that by itself a 1-star lock
protects you from only 1 in 10
forced lock break-ins is pretty
compelling, particularly when
you can choose Ultion, which
resists all known break-in
methods.”
Ultion is a high security
cylinder door lock that has
achieved Sold Secure Diamond

(SSD), a real-life security test
most cylinders can’t pass. “The
infographic will be distributed
as a flyer with new doors,” adds
Steve. “It explains why installers
need to sell security, and is a
useful tool for them to sell their
next door with. It explains that
Ultion provides the security
homeowners want. Why Ultion?
Because the only tool that opens
Ultion is its key.”
www.ultion-lock.co.uk or follow
@UltionLock

There are two Ultion stands at
the FIT Show; AT14 and AT51.

Taking the guesswork out of marketing
»»PATIOMASTER HAS LAUNCHED A
powerful new online marketing tool that
promises to give its dealers the opportunity
to have their say on their marketing output

and budget. Called GoDesignOnline (GDO),
the new marketing portal allows Patiomaster
dealers to easily design and produce
marketing tools that are a perfect fit for their
businesses.
“Patiomaster and our dealers have a very
close,” explained Patiomaster’s Brand Manager,
Priya Bains. “It is important that we develop
our marketing support to match their specific
requirements, rather than roll out a one-sizefits-all package. The result is GDO, which is
already receiving very positive reviews from
those who have tried it.”
GDO is extremely intuitive and takes out
all the guesswork when it comes to designing

and producing effective marketing tools. Priya
has launched a quarterly campaign to target
prospective customers in each PatioMaster’s
postcode area. “This tool has provided me
with a brilliant platform for us to adopt a
more personal and demographically tailored
approach,” Priya said.
GDO can also be scaled up so that you can
tailor-make marketing campaigns: artwork
templates can be edited instantly with new
text and images, and mailing lists can be added
to templates to produce targeted personalised
mailings.
www.patiomaster.co.uk

PARTNERING FOR BETTER MARKET INTELLIGENCE
»»WHIZZLE LTD, WHO RECENTLY
renewed its partnership with Insight Data, has
revealed how Insight’s Salestracker software has
helped it produce more accurate analysis for
both sales and marketing.
Whizzle specialises in supplying
consumables such as sealants, adhesives and
screws into the fenestration industry. Jenny
Read, Marketing Manager commented: “We
chose Insight Data for its detailed information
on fenestration companies, allowing us to
segment customers better and target them
according to what products they are likely
to use. Salestracker has more information
regarding these companies and their activities

than other databases we previously used or
have come across.”
The cloud-based Salestracker platform
has detailed information on over 15,000

fabricators and installers, as well as
45,000 other contacts in the building and
construction industry. The data is updated in
real-time by Insight Data’s research team and
enables companies such as Whizzle to produce
detailed, accurate market analysis to aid their
sales and marketing teams.
Jenny explained: “The data is a useful
segmentation tool, for example, when we
introduced a new aluminium solvent cleaner
we were able to approach those customers
who specialise in aluminium, rather than
bombarding everyone.”
www.insightdata.co.uk

C L E A RV I E W-U K . C O M » APR 2016 » 5