Clearview National April 2016 - Issue 173 | Page 10

INDUSTRYNEWS

Radio adverts pot
thousands in sales
»»THE WINDOW OUTLET
is making the most of Network
VEKA’s extensive support
and enjoying big business
benefits.
Director, Graeme Pritt,
quickly became an advocate for
Network VEKA’s radio adverts
after trialling their effect for
The Window Outlet.
“I’ve never really rated
radio adverts before; I wasn’t
convinced that they translated
into any realistic sales.
However, I thought I’d test
the Steve Davis adverts on our
local station, CFM, and see if
they made any difference to our
business.
“They’ve actually worked so
well, I’ve just booked them to
run for another month!

“We took all three Steve
Davis adverts and we adapted
them with our own jingle. It’s
a catchy tune that starts with
the words ‘it’s a beautiful day’.
It’s definitely working for us.
Customers have told us that
they find themselves singing it
long after the ad is played - so it
certainly has recall value!
“Based on our experience,
I would recommend Network
VEKA membership to any hardworking company looking to
build their business. There’s so
much assistance at hand. Being
part of this organisation has had
a massive, positive effect on The
Window Outlet.”

www.networkveka.co.uk

WOWING THE CROWDS
»»ACCORDING TO APEER,
the recent Selfbuild and Improve
Your Home Exhibition in Belfast
was the busiest and most exciting
to date, attracting over 18,000
visitors to a new venue at the
Titanic Exhibition Centre.
Apeer’s marketing manager,
Linda Tomb, said: “We knew
from experience of previous
Selfbuild shows, and other
exhibitions such as London
Grand Designs Live, that we
would get a great response, but
the reaction we had from trade
customers and consumers alike
was just fantastic.
“Homeowners in particular
loved the frameless windows and
we noticed that many came back
for a second look,” she continued.

“After speaking with our sales
staff, who took the time to talk
them through the design and
features, we discovered that they
were also just as impressed by the
energy efficiency performance as
the aesthetics.
“There was plenty of interest
in our Lumi bi-folds as well, with
visitors telling us they loved the
stylish yet sturdy looks, and also
how easy they were to open and
close,” added Linda.
Apeer has signed up for the
next Selfbuild and Improve Your
Home Exhibition in Dublin from
the 9th to 11th of September
2016.
Visit Apper at FIT Show
Stand 208, Hall 2

‘I NEVER SAW THE POINT OF
MARKETING BUT I DO NOW’
»»TWENTY FIVE JOBS AND MILLIONS
of pounds later, the MD of a specialist
aluminium fabricator has struck a new
long-term deal with its marketing company,
four years after they first started working
together.
Jerry Webb, MD of CDW systems, has
put pen to paper on a new long-term deal
with construction agency specialists Purplex
Marketing. The two companies first started
working together four years ago.
Jerry comments: “At the time I didn’t
really see the point of marketing. For me,

10 » A PR 2016 » CL EARVI E W- UK . C O M

running a business was just about operations,
manufacturing and bottom line. I was worrie d
that an external agency wouldn’t get our
business and industry, and be able to add
value.
“But I attended the Ryder Cup in 2010,
for an industry event, where a leading
construction figure showed me some research
that demonstrated how companies that
consistently invest in marketing outperform
those that don’t. It was compelling evidence
and Purplex stood out head and shoulders
above the other agencies.”

CDW Directors

Jerry says the results speak for themselves;
and together with Purplex CDW has grown its
turnover by 53% in four years and employed
twenty five new members of staff.
www.purplexmarketing.com