Clearview Midlands September 2014 - Issue 154 | Page 18

DEAREDITOR

TO APPROVE, OR NOT TO APPROVE?
Approved installer schemes and
networks have fallen in and
out of fashion. But recently a
number of Syscos have launched
new schemes.
The industry likes its badges,
for sure. But the word ‘approved’
seems patronising to me. Who are
Syscos to ‘approve’ fabricators and
installers?
And what do members get from
such schemes? In my view, not
a lot.
Members get a badge to stick on
their vans and website, some POS

and a branded brochure that’s the
same as their competitors. Some
let members add their details on
the back. Others promise leads for
members to fight over with their
competitors.

‘How does that
help them stand
out and sell?’
How does that help them stand
out and sell? It doesn’t, in our
opinion.

In contrast, Deceuninck will
not have an approved fabricatorinstaller scheme or network.
Deceuninck’s strategy is to help
fabricators and installers stand
on their own feet with products
that stand out, and help them
sell using sales aids built around
their own brands.
We give them tools to generate
their own leads, not share
leads with rivals. That’s why
we created the Deceuninck
MyBrand marketing suite, so
companies can choose the level

LABC APPROVED?
BUT NOT THE ONLY ONE!
I was shocked to read a in the latest issue of
Clearview (Conservatories, page 58) that –
according to Ian Cowling of Pyramid Windows ,
the Guardian solid tiled roof system “is the only
one on the market that has full LABC approval”.
That is certainly not the case and I feel that making
such a claim is totally misleading and that this fact
should be pointed out in Clearview.
Our Supalite Roof System has full LABC approval
and I am attaching the certificate to prove it.*

of personalisation they want
using their own brand, colour
scheme, photographs, copy
and products so there is no
possibility of them competing
with anyone using the same
POS.
Our customers say
Deceuninck is more than a
supplier, because we partner
customers to help them build
their own business.
ROB McGLENNON,
Sales Director, Deceuninck.

Voice
your
opinion

*Clearview has received this certificate which
verifies Mr Watters’ statement. LABC has
confirmed to me that the Guardian system was
the only approved system until three months ago,
when the position changed and both Supalite
and Ultraframe systems both received approval.
LABC points out that the situation changes
from time to time and it is important for all
companies to be aware of the latest information
when designing their advertising and marketing
information. Pat, Editor.

Send your
letters to
stephanie@
clearviewuk.com

DAVE WATTERS,
Managing Director, Celtic Vista Limited

THANK YOU FROM
DIABETES UK
I am writing to congratulate all your
readers who completed the Prudential Ride
London-Surrey 100 cycle challenge on
Sunday, 10 August, and also to say thank
you to those who cycled to raise money for
Diabetes UK.
The whole day was a huge success with
almost 20,000 people finishing the 100 mile
cycle race, including 150 people who were
cycling for Diabetes UK.
All the money that our cyclists have raised
from the Prudential RideLondon-Surrey 100
will help us make life better for the 3.8 million

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SEP 2014

people with diabetes and those at risk of
developing Type 2 diabetes. It will help us to
campaign for better services in the local area
for people diagnosed with the condition, as
well as helping us to find those who have Type
2 but do not know they have it.
If you have been inspired by this year’s
Prudential RideLondon-Surrey 100 then take
a look at www.diabetes.org.uk/events to sign
up for a fundraising challenge of your very
own.
JO CUNNAH, Diabetes UK.

To read more, visit www.clearview-uk.com