Clearview Midlands September 2014 - Issue 154 | Page 10

INDUSTRYNEWS

How the SafeChoice App
can help you to sell
New technology is helping installers to close more sales. A great example of this is
the well-received Safechoice Window and Door design App, launched at this year’s
FIT Show. Nathan Court, SafeChoice UK Brand Manager explains how it works.
Apps are pretty much an
essential part of modern life
these days and rarely a day goes
by when we don’t access one
of these self-contained little
computer programmes on our
smartphones or other mobile
devices, for example to conduct
business or simply source
information.
Our new Safechoice App is a
core element of our Safechoice
Partnership proposition, the
exclusive, retail window, door and
conservatory support solution
from MASCO UK Fabrication.
This handy App is a first for
us and since unveiling it at the
2014 FIT Show, it has generated
a terrific response from installers
wanting to know more about the
Safechoice Partnership and how
it can help their businesses. It acts
as an innovative differentiator for
window and door companies to
stand apart from the rest.

10

SEP 2014

The App is an excellent way of
helping customers to visualise
how their homes will look
with replacement windows or
doors and has been specially
designed to take the guesswork
out of choosing these new
home improvement products. It
provides added reassurance for
them when they’re making a big
long-term investment that will
last for many years.
Simply take a photo of your
customer’s property and you can
superimpose any product from
the comprehensive SafeChoice
window and door range onto
the picture; allowing the
customer to see what their home
could look like with coloured
windows, a composite door,
decorative glazing… the list is
endless!
The SafeChoice app gives
you access to our huge range
of styles, colours and glazing

options across our entire window
and door range; it’s intuitive and
easy to use, allowing you to mix
and match on-screen until you
find the perfect choice for your
property. Augmented Reality
technology allows you to simply
place the required product onto
your photo, providing a realistic
view of the building fitted with
SafeChoice products.
Customers can see in just
seconds how their new windows
and doors can transform their
home’s appearance. By instantly
visualising your products
superimposed on their property,
homeowners can emotionally
‘buy-in’ to their replacement
project. It’s an invaluable tool to
convert a lead into a sale.
From initial feedback, it is
clear that the App has been
very well-received by our
Safechoice partners and it is a
contributing factor to increasing
sales and improving business
performance.
For Leon Taswell, Director of
Taunton-based A1 Windows
and Doors Ltd, the App is a
welcome enhancement to their
business. He comments: “It is
definitely a good selling tool that
will help us going forward. Our
sales team thinks it is something
that will help them sell over
other companies as it presents a
very professional approach and is
a helpful service for consumers.
“Being able to offer this instant
design service via the App to
customers in our specific target
area gives us a unique edge over
other companies. In my opinion,
the App is probably the best part
of the Safechoice brand,” adds
Leon.

Safechoice is open to selected
independent installer partners,
offering a proven, lead-toinstallation business solution
to sell high-quality, secure and
energy-efficient SafeChoice retail
products delivered by MASCO
UK Fabrication.
Since the FIT Show where
we demonstrated the App’s
features and capabilities, six new
customers have come on board
and we are seeing plenty of
on-going interest from installers
wanting to find out more.
All Safechoice Partners operate
within an agreed and exclusive
sales territory and are provided
with the tools, expertise and
support to help them succeed.
Live consumer leads generated
through on-going SafeChoice
promotional activity are exclusive
to each partner and their target
area. This includes a 24/7
dedicated call centre to support
out-of-hours enquiries.
Becoming a partner brings
many benefits and you can
choose what promotional
activity suits your business
best as Safechoice is designed
to complement your existing
marketing effort.
Alongside the App, you can
access help with website design,
brochures and online marketing
activity, supported by bespoke
SEO and PPC activity, plus
much more.
With SafeChoice, installers
can add real value to their
businesses. For more
information or to register
your interest, visit www.
safechoicepartnership.co.uk or
call 01684 852684.

To read more, visit www.clearview-uk.com