Clearview Midlands November 2013 - Issue 144 | Page 83

installersupport

WINDOW INSTALLERS: ARE YOU
MISSING OUT ON A CHANCE TO SELL
MORE TO THE SAME CUSTOMERS?
When you run a window company, you’re
well aware that finding new customers is
important. Some companies, especially in
the business-to-business sector, can happily
exist for years selling to the same small core
of clients.
But in the window trade, when your
customers are homeowners, there’s a limit to
how many times you can go back and keep
selling to the same people. Once they’ve bought
all the windows and doors they can afford, it’s
going to be a while before you can sell that
homeowner anything else isn’t it?

As any business adviser or management
consultant worth their fee will tell you, it’s very
important that you don’t neglect your existing
or recent customers, the people you already
have a relationship with. If they’re pleased with
your service, then you have a much stronger
chance of being able to sell them something else
and you don’t have to start from scratch with
‘warming them up’.
Quite often, staying in touch can mean
sending an email or leaflet with the latest
‘special offer’, a price discount or some seasonal
promotion.
But what if you could let them know about
something a bit different from the usual
marketing noise window companies make?
Something that’s interesting and of real value
to them?
There is a wide range of components that can
be retro-fitted to existing windows in order to
enhance their functionality or security.

Turn restrictors and brake stays can often
provide additional convenience and prevent
damage, preventing a sash opening too far and
the handle hitting the wall, for example.
Child safety is a very important area. Roto
makes Tilt&Turn handles that can easily be
retro-fitted and which prevent children from
being able to move a window into the turn
mode. This avoids a situation in which a child
could potentially fall out from an upper floor.
Anti-jemmy devices help improve resistance
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