Clearview Midlands March 2014 - Issue 148 | Page 83

businessNEWS

GLAZERITE’S NORTH WEST
DIVISION IS STAR PERFORMER!
With a company record sales figure of
just under £18million for the year 2013,
Glazerite Windows Limited’s star performer
is...the North West Division.

Sales for the company’s North West Division
increased by 32.1% in 2013 supplying an
average 700 frames per week during the final
quarter of 2013. According to Insight Data,
in 2013 just 7% of fabricators supplied more
than 500 frames per week, so this further adds
to what is undoubtedly already an impressive
achievement.
The fact that Glazerite’s North West Division
is not a separate company makes the fact that
it has attained a 180% sales increase in three
full trading years - since the national trade
fabricator’s acquisition in September 2010

– even more outstanding. To accommodate
this growth and the anticipated increase for
2014, staffing levels have increased across all
departments by 40%.
Following the news that as an entire
company. Glazerite reported £17,876,458 in
sales for 2013, fuelled by a growth in Vertical
Sliding Sash Windows, Patio, Composite and
Bi-Folding Doors sales - as well the North
West Division’s achievement, the company
now looks forward with confidence.
www.glazeritewindows.co.uk

Purplex Celebrates 10 Years
of Marketing Excellence
From a one-man marketing
consultancy set up by
Andrew Scott in 2004
to the industry’s largest
specialist marketing and PR
agency, Purplex today is an
integrated full-service agency
employing a dynamic team
of 30.
Andrew launched Purplex
after identifying the need for
professional marketing in the
fenestration industry.

Andrew’s background includes
acquiring, building and selling
fabricators, glass companies, trade
counter outlets and installation
companies. He trained at Cranfield
Business School, is a Fellow of the
Institute of Sales & Marketing
and a member of the Institute of
Direct and Digital Marketing. He
also sits on the GGF Marketing
Communications Committee and
a number of charitable and notfor-profit organisations.

The team includes experts in
PR, digital marketing, design
and direct marketing, working
together to deliver measurably
better results. And all team
members are extensively trained
in the window, door, conservatory
and glazing industry.
Purplex is already embracing
new technologies such as mobile
and proximity marketing as a
joint venture with a leading
University.

“Business doesn’t stand still,
and neither will Purplex” says
Andrew.

£100 MILLION SALES ARE JUST
THE TICKET AT SYNSEAL

Synseal are issuing £140,000 worth of
special “Golden Tickets” its network of
fabricator partners and Synseal Registered
Installers, to celebrate an important
milestone in the company’s dynamic 30-year
history.

To read more, visit www.clearview-uk.com

“We are delighted to announce that Synseal
has achieved £100 million sales turnover on a
rolling year basis for the very first time since
our formation back in 1980!” says Chief
Executive David Leng. “To say thank you and
give a little something back as we celebrate
this £100m milestone, we have presented a
“Golden Ticket” worth £100 to each of our
1400 approved fabricator partners and verified
Synseal Registered Installers based in the UK
and Ireland. This special discount offer applies
to an order for a Synseal or K2 orangery
with Celsius roof glass – our impressive

‘In true Willy Wonka fashion’
range now includes Global Summer, Capella,
Integra, Venetian, Rio or Modena orangery
solutions.”
In true Willy Wonka fashion, the “Golden
Ticket” can be redeemed just once and will
be valid up to the end of April 2014. Newly
verified Synseal Registered Installers who
successfully apply to join Synseal’s approved
network will also receive a “Golden Ticket”
worth £100.

MAR 2014

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