Clearview Midlands March 2014 - Issue 148

INDUSTRYNEWS Van users are missing a trick or two.... Van users who think fuel cards are just about refuelling are missing a trick or two, according to Steve Clarke. Network VEKA “leads” the way Members of Network VEKA have been making the most of a local lead generation programme from the trade organisation, with more than 4,168 leads generated last year alone from the digital web tools. As part of their membership to Network VEKA, members have always had free enquiries that are generated from the main Network VEKA website. Network VEKA MD John Ogilvie explains: “Although members benefit from enquiries generated centrally by Network VEKA, they may also supplement these by investing in dedicated digital support, including a series of web tools or a complet H

Clearview Midlands March 2014 - Issue 148 | Page 12