INDUSTRYNEWS
Glazing trade should
consider breaking stereotypes
“An older, deeper, male voice
can be used to convey a sense
of authority, especially when
combined with corporate music,”
said Dan Lafferty, Head of Voice
and Music at PH Media Group.
“This is important in an industry
where specialist knowledge,
professionalism and efficiency
are crucial factors in delivering
a service that meets customer
expectations.
“But that doesn’t mean it will
necessarily be the best fit across
the board and companies should
use a voice which best reflects
their products, customer base and
service proposition. A female voice
can be equally authoritative but
is also perceived as soothing and
welcoming, which could work
particularly well for a strong family
brand.”
UK glass and glazing firms
conform to stereotypes by
speaking with a male voice, new
research has revealed.
A study conducted by PH Media
Group to discover what companies
are using in their audio branding
found the most popular voice is male
and aged between 35 and 45. It is
also corporate, clear, and distinctive
in tone, he