Clearview Midlands December 2013 - Issue 145 | Page 60

CONSERVATORIES WE CAME, WE SHOWED, WE DELIVERED Prefix Systems, launched its new consumer brand, A New Room, to great acclaim at Grand Designs Live at the Birmingham NEC from 4th-6th October 2013, generating a number of qualified leads in the process. With over 50,000 visitors in 3 days, the show proved to be the busiest yet at the Birmingham NEC, as visitors ploughed through the doors in droves. Based on the Channel 4 TV series, and presented by design guru Kevin McCloud, the event was packed with over 500 exhibitors, across six different sections, covering interiors, gardens, home improvement, self-build, renovations, Room or a contemporary conservatory, which featured an internal pelmet and the Cornice gutter shroud. The tiled Garden Room was also promoted as a replacement conservatory project through the Refurbish My Conservatory venture, which forms part of A New Room. Chris Baron and Chris Cooke, co-directors of Prefix commented: ‘We had a great show both in terms of feedback about the brand and the products we showed.’ technology and shopping. The A New Room stand was packed throughout the show as consumers looked at the options of a Garden Contact the sales office on 01254 871800, e-mail [email protected] or follow @prefixsystems on Twitter. MARKETING CAMPAIGN CONNECTS WITH INSTALLERS AND HOMEOWNERS Roof Assured by Sarnafil has launched a new suite of rebranded marketing literature and a DVD for installers and consumers. This follows the company’s re-brand earlier in the year and is an integral part of its long term growth plan to increase market share in the UK domestic roof market. Part of this ongoing strategy is to ‘up’ brand awareness with homeowners via advertising and the Roof Assured installer network. The new materials include an 8 page full colour consumer brochure: “Premium Flat Roofing Solutions for Your Home” and, for the installer, the 4 page “Premium Flat Roofing Solutions for Your Customers”, a re-edited DVD, pop up banners, drop cards and a revised consumer website and installer micro site. Rod Benson, National Sales Manager, Roof Assured explained: “The decision to re-brand was to give Roof Assured a new image aligned to communicating a market leading product to an increasingly sophisticated consumer audience. We had two challenges to overcome; confusion between our Sarnafil, Sika and Roof Assured brands and no clear differentiation between our B2C and B2B marketing. Now we have clearer, targeted messages presented in a more compelling and professional way. If you are interested in becoming a Roof Assured by Sarnafil installer, please visit www. roofassured.co.uk for more information. ONCE AGAIN PREFERRED CONSUMER CHOICE An unusually shaped conservatory roof, which required a much-needed overhaul, has recently been installed in the home of a retired couple in Milton Keynes. With retrofit conservatory roofing becoming increasingly popular, demand for the TuffX Ambience range is quickly growing. For this recent south facing installation, Ambi-Aqua proved to be the ideal replacement solution providing up to 78% heat reflection and lower overall temperatures on hot sunny days. The original polycarbonate roof had been part of a combination of conservatories joined together but the joins in the roofs had deteriorated to such a degree that they were 60 DEC 2013 leaking when it rained and could no longer be mended. Due to the fluctuation in temperatures on hot or bitterly cold days the conservatory had previously not been used that much as it had been impossible to enjoy the space comfortably. The new Ambi-Aqua glass units used are made from specially coated units, which now provide exceptional thermal and sound insulation. Mrs Fielding comments, “We are absolutely delighted with our new glazed conservatory roof. We have recommended it to friends who have been staggered at the new look the conservatory now has.” www.ambiglass.co.uk To read more, visit www.clearview-uk.com