Glazpartners Review 2024
A REWARDING FIRST YEAR
In its inaugural year , the Glazpartners ’ Programme received industry recognition with several nominations from different awarding bodies and a few months into 2024 , the initiative proved to be a winner at The GGP Installer Awards in Manchester on 16th March 2024 .
At the awards ceremony at Manchester ’ s Midland Hotel , Glazpartners won the “ Best Customer Support Programme ” and it marked a special occasion for the programme that was launched just ten months earlier in May 2023 at FIT Show in Birmingham .
On winning the award , Dean Bradley , Sales Director of Glazpart commented , “ We were both surprised and delighted to win an award at this fantastic event . The Glazpart team deserve great praise for the success of Glazpartners for their work with customers on product solutions and for promoting the programme at national and regional events . It ’ s been an incredible first year for the Glazpartners programme .”
Glazpartners was also nominated for Best Promotional Campaign at The Plastics Industry Awards ( PIA ) and was shortlisted for Best Marketing Initiative at the CIBSE Awards .
In 2024 , Glazpart aims to continue promoting Glazpartners at industry awards with announcements pending at the National Fenestration Awards ( NFAs ) where the Glazpartners Programme is one of six nominations for Glazpart . Winners will be announced at the Gala Dinner Event on October 26th at Doncaster Racecourse .
At the time of writing , November 29th 2024 also promises to be an exciting evening as Glazpart will be attending the G-Awards Gala Dinner at London ’ s Park Lane Hilton where the Glazpartners initiative has been shortlisted as finalists in two categories ; “ Best Customer Care Initiative ” and “ Promotional Programme of the Year ”.
Online Success
Since launch , 40 companies have joined the Glazpartners Programme to develop closer collaboration with Glazpart on product solutions and to enjoy the promotional benefits via Glazpart ’ s multiple marketing platforms , PR and social media channels .
The Glazpartners initiative has become highly visible with online promotion via the Glazpart website in the dedicated Glazpartners and news sections , as well as via social media , in particular on LinkedIn where the analytics show that in the first 12 months Glazpart made 82 posts and gained :
• 374 new followers
• 852 reactions
• 1,349 unique visitors
• 3,397 page views
• 42,101 page impressions
Trade Press Coverage
When it comes to trade media coverage , the first 12 months of the Glazpartners programme was outstanding . Both Glazpart and the Glazpartners brands featured in over 150 articles providing over 1.3 million opportunities to view Glazpartners content in the glass , glazing and construction media in print and online .
In 2023 , Glazpartners was also promoted at four major industry events including the FIT Show , Glazing Summit , Interplas and MENE shows . At all these events where Glazpart exhibits , the brands / logos of Glazpartners are displayed on the Glazpart exhibition graphics and in promotional materials including the Glazpartners Supplement – which is distributed at all events and to over 50,000 professionals in the glazing supply chain via trade media distribution channels .
Dean Bradley summarises , “ It is now more important than ever for companies to work more closely together to tackle the many challenges in our industry . It is invaluable to collaborate and develop market solutions and opportunities in our highly competitive market . The Glazpartners Programme is going from strength to strength . It is a winner not just of this awards but a winner with our customers who have signed up to be Glazpartners and are gaining added great promotional value from the initiative .”
If you are interested in becoming a Glazpartner , please contact Dean Bradley – Sales Director , dbradley @ glazpart . co . uk or visit www . glazpart . com / glazpartners /
4 OCTOBER 2024 CLEARVIEW-UK . COM