Glazpartners 2025
Marketing Glazpartners for Mutual Benefit
2025 has seen Glazpart not only exhibit at several industry events and launch new products but also promote many new Glazpartners as the unique marketing initiative continues to gather momentum for the benefit of Glazpart’ s customers and partners.
Glazpartners was launched just over two years ago at FIT Show 2023. The customer support programme was designed to encourage closer collaboration between Glazpart, its customers and partners with an aim to develop fully compliant product and market solutions. As a result, Glazpart promotes its partners with the slogan“ Our Glazpartners are doing it right”.
In addition Glazpart also promotes all Glazpartners at every opportunity via multiple marketing communications channels – on social media, online, in the trade media and via email.
The success of Glazpartners in the last two years has seen the initiative grow from a few companies to a healthy subscription of 65 organisations across the glazing and fenestration supply chain. As a result, the initiative has been recognised with many industry awards’ nominations including; the G24 Awards, The Plastics Industry Awards, The National Fenestration Awards and in March 2024, Glazpartners won Best Customer Support Programme at the annual GGP Installer Awards.
Dean Bradley, Glazpart Sales Director explains how Glazpartners works,“ The programme is all about collaborating with companies who value the partnership of working together for mutual benefit and have the shared goal of developing and delivering compliant products that meet the business needs of both companies. Working together and doing it right is now more important than ever. It is an increasingly challenging market where product compliance with building regulations, availability and new products are not just essential but invaluable.”
James Lee, Glazpart’ s Marketing Consultant who helped devise and now fully implements the marketing of the Glazpartners’ initiative, adds,“ The marketing benefits for Glazpartners are extensive. At FIT
Show for example, HD lightbox graphics were designed with every Glazpartner’ s brand logo highlighted. We then invited all Glazpartners to visit our stand and take part in a photo shoot. Over 30 % obliged and we shared the images on social media and in our new e-newsletter. We have also consistently promoted Glazpartners individually and collectively in the trade press. Meanwhile, online we have a dedicated section of the Glazpart website with every Glazpartner’ s brand logo featured and with outbound links to their respective websites. It’ s a win-win for all involved.”
All Glazpartners can benefit from the free PR and promotion on offer. The marketing is implemented not only at every Glazpart event but also in Glazpart’ s annual Glazpartners Supplement which is produced both digitally and in print reaching an estimated 20,000 professionals in the industry.
Further marketing channels have been added, including the“ Glazpartners News” e-newsletter plus the imminent launch of a new online technical forum exclusively for Glazpartners.
The marketing success is down to good planning and fully integrated communications as James Lee explains,“ When we produce anything to do with Glazpartners, we make sure it goes out to the trade press, uploaded to our website and promoted via social media( LinkedIn) and in Glazpartners News. In addition the annual Glazpartners Supplement is distributed at events such as Glazing Summit and FIT Show, with the digital version promoted through our online channels all year round.”
With such high activity, it’ s no surprise the marketing results are constantly growing for Glazpartners. In 2024, the Glazpartners brand and name featured in 196 trade press articles, up by 40 % compared to the launch year 2023. With digital articles, social media and the Glazpart website profiling Glazpartners, the overall the opportunities to view the Glazpartners’ brand in 2024 were conservatively estimated( by media monitoring) at 2.8 million. In 2025 so far, all the marketing metrics are showing further increases as the initiative continues to grow.
Dean Bradley sums up the progress of Glazpartners,“ We are continuously working with Glazpartners on bespoke solutions for their glass, glazing and fenestration products. In addition, when we launch any new products, Glazpartners are the first to know about them. The closer working relationships combined with the consistent marketing has made Glazpartners an outstanding success and an industry award winning initiative that benefits our customers and partners.”
4 SEPTEMBER 2025 GLAZPART. COM