Doors & Windows
Helping installers turn enquiries into sales
Gregory Kelly, Managing Director of Entrance Composite Door Solutions, explains how high-quality sales materials and practical digital tools help installers present their products effectively, prepare quotations and turn enquiries into orders.
A great-looking entrance door can attract a homeowner’ s attention, but winning the order depends on what happens next. Installers need to demonstrate the available options, help customers make informed choices and prepare quotations that turn interest into a buying decision.
At Entrance Composite Door Solutions( Entrance CDS), we understand that supplying a quality product is only part of the picture. Installers also need high-quality sales materials to showcase their range and digital tools that help them manage the process from initial enquiry through to order.
Giving homeowners a feel for the possibilities
Our sales and marketing support gives installers practical ways to present our door collections and help homeowners explore their options. Three high-quality brochures showcase the range, providing a useful reference when comparing designs and choosing a door to complement a property.
We are also expanding our range of sales aids with the Entrance Finishes Portfolio, which gives customers a more tactile way to explore the available finishes. Designed to support face-to-face sales conversations, these premium materials help installers bring the product choices to life and give homeowners a better feel for the quality and finish of their chosen door.
For installers with showrooms, physical sample doors offer another way to demonstrate the range. Sales aid posters and support with the Entrance Door Builder provide further resources to help customers visualise their choices and make confident decisions.
Together, these materials help installers present their offering professionally, creating a more engaging experience for homeowners while supporting the sales conversation.
From quotation to order
Effective sales support needs to continue beyond product selection. Our trade partners have access to Concourse, a dedicated sales and quotation tool that helps keep customer quotations, pricing and active door orders organised in one place.
Each trade partner also receives their own version of the Entrance Door Builder. This allows installers to set up customers, apply their own profit margins and generate retail quotations. Once a customer approves a quotation, it can be converted into an order for processing through the Entranceway Door Portal.
Crucially, this connected process avoids the need to enter the same information repeatedly in the office. Details can flow from the homeowner’ s quotation through to the ordering system, saving administrative time, reducing the risk of errors caused by duplicate data entry and helping businesses work more efficiently.
For installers, that means less time spent rekeying information and correcting mistakes, and more time available to focus on customers and winning business. Keeping the quotation and ordering stages connected also makes it easier to manage the progress of an enquiry as it moves towards a confirmed order.
Practical support for growing businesses
Every installation business has its own way of working, so useful sales support needs to address different stages of the customer journey. High-quality physical materials help installers present the product and discuss finishes with homeowners, while digital tools support pricing, quotation preparation and order processing.
Our aim is to provide resources that trade partners can put to work in their own businesses, while allowing them to
retain control of their customer relationships and retail pricing. By combining professional sales aids with a connected quotation and ordering process, we help installers present our products effectively and manage the administrative work behind every sale.
Every enquiry represents an opportunity to win business. Giving installers the materials to bring the product to life, alongside tools that reduce unnecessary administration, can help make the buying journey clearer for customers and more efficient for the business. At Entrance CDS, we want to give our trade partners practical support that helps them serve their customers and build their businesses.
For more information about installer partnerships with Entrance Composite Door Solutions, visit www. entranceway. co. uk
42 NOVEMBER 2026 CLEARVIEW-UK. COM