NORTHERNview
Shaping the UK integral blinds market for over 20 years
When Morley Glass took the decision to begin manufacturing integral blinds in the UK over two decades ago, they were not responding to demand – they were creating it. At a time when the market was small and fragmented, the company’ s decision to partner with Italian systems specialist Pellini S. p. A set a new benchmark for quality and service. Today, their enduring partnership has defined what installers and fabricators in the UK now expect from integral blinds here.
In the early 2000s, when the first integral blind units with ScreenLine ® systems inside left the Morley Glass factory, the products were largely unknown in the UK. The concept of fitting Venetian or pleated blinds inside a double glazed unit seemed almost too good to be true. The scepticism in the market at that time also wasn’ t helped by the fact, amongst the handful of window and door installers who had been involved in projects with integral blinds, many had experienced problems.
The partnership Morley Glass and Pellini have formed over 22 years has turned that perception on its head. By demonstrating that high quality integral blind units can be manufactured to order in the UK and delivered to site within lead times as short as 10-12 working days, complete with a robust system-backed fiveyear warranty, Morley Glass has helped to create a whole new market that has given installers a valuable additional revenue stream.
UNLOCKING THE POTENTIAL OF SCREENLINE ® SYSTEMS
One of the most important factors in Morley Glass’ s success in developing the integral blinds market and taking quality and performance to a level previously not seen in the UK is the ScreenLine ® integral blinds brand. This range of integral blind systems developed by Pellini is a worldleader for good reason, sold to manufacturers like Morley Glass in over 50 countries as diverse as India and Brazil, continues to set the standard as Ian Short, Managing Director of Morley Glass explains:
“ ScreenLine systems represent everything you’ d expect from a leading
European manufacturer, with added Italian design flair. As windows and doors have become more feature-packed over recent years, discerning buyers are more aware of products like integral blinds – but they are also keen to ensure the products they purchase are going to meet their expectations. That means quality and aesthetics matter more than ever, making ScreenLine ® integral blinds an unrivalled choice.”
SETTING A NEW STANDARD FOR SERVICE
Prior to Morley Glass entering the market, one of the biggest issues that installers faced when sourcing integral blinds was the slow or poor service many had experienced. To overcome this, Ian and his team built a business which carefully considered how to optimise every stage of the customer journey. By putting themselves in the shoes of customers, they could put processes in place that meant speed and quality of service would be a world away from what came before.
Ian continues,“ For quality products to succeed long term, they have to be backed by excellent service – and that’ s always been our other major focus. In addition to ensuring our team are skilled at manufacturing integral blind units using the ScreenLine ® systems supplied by Pellini, we work hard to offer first class service at the quotation, ordering, delivery and aftersales care stages. We’ ve got to be easy to deal with and be responsive to customer needs, which is why we invest so heavily in training, processes and technology across the business.”
26 NOVEMBER 2026 CLEARVIEW-UK. COM