Business News
SALESTRACKER DEMAND GROWS AS SUPPLIERS ACCELERATE THE PATH FROM LEAD TO ORDER
» INSIGHT DATA IS reporting growing demand for Salestracker, as suppliers of products and services into the glazing industry replace fragmented sales processes with a single platform that manages leads, quotes and orders from first enquiry to confirmed sale.
Bringing every stage of the sales journey together in one place, Salestracker combines Insight Data’ s live market intelligence with integrated sales management, giving teams complete visibility of their pipeline while reducing administration and eliminating the need for multiple disconnected systems.
Andrew Scott, CEO of Insight Data, said:“ Too many B2B suppliers are still managing leads, quotes and orders across separate systems that simply don’ t work together. Salestracker brings everything together in one platform, making it easier to manage opportunities and keep sales moving.
“ When sales teams can progress a lead to a quote and then a confirmed order without switching between systems, they save time, respond faster and stay focused on winning business. It’ s helping suppliers work more efficiently, improve conversion rates and gain a clearer picture of sales performance across the business.”
Salestracker has evolved beyond market intelligence to become a complete sales growth platform, helping suppliers identify opportunities, manage customer relationships and convert more prospects into profitable orders.
Discover how Salestracker can help your business generate more opportunities, convert more enquiries and turn more leads into orders.
Visit www. insightdata. co. uk to book a demonstration.
Purplex Marketing adds CPA membership to its construction intelligence armoury
» PURPLEX MARKETING, THE LEADing full-service agency in construction and building products, has strengthened its position in the sector by becoming an Associate Member of the Construction Products Association( CPA).
The CPA is the leading trade body for construction product manufacturers, suppliers and trade associations. Through its direct members and wider network, it represents around 85 per cent of the UK construction industry and plays an influential role in shaping government policy and supporting the sector’ s long-term growth. Membership gives Purplex access to the CPA’ s economic reports, forecasts and weekly market updates, drawing on data from organisations including the Office for National Statistics, the Bank of England, HMRC, NHBC and the S & P Global Construction PMI.
That macro-level intelligence sits alongside data Purplex already has close access to through Insight Data, part of the same group of companies, as well as the realtime search and consumer data the agency gathers running SEO and PPC campaigns for clients across the sector.
Andrew Scott, CEO of Purplex Marketing, said:“ Becoming a member of the CPA gives us access to trusted economic intelligence that will strengthen our planning, support our campaigns and help clients respond to changing market conditions.
“ We’ ve got the CPA’ s macro data on the industry as a whole, Insight Data’ s detailed intelligence on fabricators and installers, and the search and consumer trends we see every day managing SEO and PPC campaigns for hundreds of clients. On top of that, we’ ve got 22 years in this industry behind us. Put all of that together and we’ re not just reacting to the market, we can see it coming from every angle.”
Alongside enhanced market intelligence, membership provides opportunities to build relationships through CPA events, working groups and industry forums.
Rob Lee, Senior External Affairs Manager at the CPA, said:“ Purplex has an impressive track record of supporting businesses across the construction and home improvement sectors. We look forward to seeing how their marketing expertise can benefit the wider CPA network.”
www. purplexmarketing. com
94 OCTOBER 2026 CLEARVIEW-UK. COM