Clearview 291 - February 2026 | Page 18

BUSINESS DIVERSIFICATION
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WHY RECYCLING AND RE-USING WASTE MAKES A REAL DIFFERENCE

Ian Short, Managing Director of integral blinds manufacturer Morley Glass, explains why keeping landfill waste to a minimum is not only good for the environment and future generations, but it makes great business sense too.

When your day-today priorities are focused on securing orders and delivering on your promise to customers, the question of what happens to the waste materials your company generates may seem relatively unimportant in the grand scheme of things.

However, most waste materials have a high value, particularly those which can be used easily as a raw material for new products such as
glass. So, if you don’ t properly consider the value of the waste generated through your company’ s daily activities, you are probably missing out on major financial savings, as well as the opportunity to boost your company’ s reputation.
REDUCE, REUSE, RECYCLE
Ever since we put the“ three Rs” at the core of our business strategy – waste reduction, reuse and recycling – we have realised unforeseen benefits.
Firstly, we are continuously looking at how waste can be minimised, such as by reducing packaging to supply our products, and at how any waste materials associated with manufacturing integral blinds can be reused.
Not all materials can be reused, so recycling is the next best thing. In 2021, we developed the UK’ s first successful IGU recycling scheme of its kind, enabling post-consumer double and triple glazed units
removed by our customers during window and door replacement contracts to be collected and crushed into cullet for new glass manufacturing. We saw a massive opportunity to prevent high quality glass needlessly going to landfill, and the initiative has proved to be extremely successful with more than 2,600 tonnes of glass recycled to date.
Because this initiative was never about generating extra
18 FEBRUARY 2026
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