PVCu Extra
The Fabricator That Isn’ t Changing in 2026
( And That’ s the Point).
Late last year, Clearview’ s Steve and Gemma took a trip across the Pennines to visit Keyframe as the fabricator celebrated its 31st birthday. Now, as the calendars flip to 2026 and installation companies across the country consider fresh suppliers, new partnerships and new promises, Keyframe is doing something unusual.
» THEY’ RE STARTING THE NEW year by staying exactly the same.
“ We don’ t make annual predictions,” Andy Bell told us.“ Because no one knows what’ s going to happen over the next 12 months. What we do know is what we stand for, and that doesn’ t change.”
And that, in a nutshell, is Keyframe’ s offer to installers: consistency.
30 Years of Knowing What Installers Really Need
If you’ ve spent any time in this industry, you’ ll know that fabricators come and go, trends rise and fall, and marketing slogans change quicker than the weather over Bolton. But Keyframe has managed to stay exactly where installers need them; right in the sweet spot of reliability, quality and no-nonsense service.
With more than three decades of trading behind them, they’ ve learned what genuinely helps installation companies grow. And it’ s not fuss. It’ s not gimmicks. It’ s not big claims about the“ future of fenestration”.
It’ s solid product. Straight answers. Deliveries when they say they’ ll deliver.
“ We’ re not trying to reinvent ourselves every year,” Andy said.“ Our customers want to know they can pick up the phone and talk to a real person who knows them, knows their orders, and knows how important their deadlines are.”
The Same Values That Built the Business, Still Building Yours
Founded in 1994, Keyframe has held onto its original core values with a kind of stubborn pride: quality PVCu windows, doors and conservatories, and uncompromising service to the trade and commercial sector.
The times have changed. The technology has evolved. Customer expectations have shifted. But their attitude hasn’ t.“ People might call us old-fashioned,” Andy laughed,“ but if old-fashioned means doing what you say you’ re going to do, then we’ re happy with that.”
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installers only thrive when their fabricator has their back
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Their client list proves the point. Small independent installers. Large national companies. Established firms. New startups. Each one treated exactly the same: with genuine care, attention and the clear understanding that installers only thrive when their fabricator has their back.
Fuss-Free, Bolton-Built and Proud of It
What you see is what you get with Keyframe. No bells, no whistles, no glossy
over-promises. Just real people making real products that stand the test of time.
And having spent time with the team ourselves, we can say this with absolute certainty: the ethos you see on their website is the ethos you get on the factory floor. Everyone knows their job. Everyone knows why quality matters. Everyone understands that consistency is worth more to installers than any flashy new slogan.
“ We are who we are,” Andy told us.“ And it’ s worked for 30 years. Installers don’ t need surprises from their suppliers. They just need us to deliver. And we do.”
For Installers Seeking a New Fabricator in 2026 …
If you’ re weighing up new partnerships this year, Keyframe’ s message is simple: you won’ t need to learn a new system, adjust to new service standards, or worry about the fine print changing six months down the line.
What they offered in 1994 is what they offer today.
The industry may continue to shift, and 2026 will no doubt bring its share of curveballs. But at Keyframe, the foundations are set in stone.
Quality products. Honest service. People who pick up the phone. And a fabricator who knows that, while times change, good morals don’ t.
www. keyframeuk. com
54 JANUARY 2026 CLEARVIEW-UK. COM