PVCu Extra
New Fabricator Brand Identity:“ Built Around You” Putting Installers at the Heart of the Business in New Era of Growth
Consort Ltd, one of the UK’ s most established fabricators of PVCu and aluminium windows and doors, has unveiled its new brand identity:
Consort – Built Around You. This marks the beginning of an ambitious new chapter for the Nottinghamshire-based manufacturer, as it evolves to meet the needs of modern installers across the country- focusing not just on product, but on the people, partnerships, and trade-first service that set Consort apart.
“ At Consort, we’ ve been delivering more than windows and doors since 1981- we’ ve been delivering confidence,” says Simon Holt, Managing Director at Consort.
“ For over four decades, installers across the UK have counted on us for quality they can trust, products that perform, and service that delivers- on time, every time. We’ ve built Consort around our installers. That’ s what the Built Around You message is all about.”
A New Era of Growth – With Installers at the Centre
The refreshed brand identity is part of a strategic shift that puts installers firmly at the heart of everything Consort does- from production and logistics to technical support and quality products.
More than just a new look, Built Around
You reflects Consort’ s renewed focus on:
• Unrivalled customer service
• Hands-on trade support
• Seamless digital quoting and ordering tools
• And a commitment to helping installers win work, grow their business and stay ahead
Consort is part of the JBS Group, a UK manufacturing group that includes industry innovators Nico Manufacturing Ltd and Coburn Sliding Systems. That backing brings scale, technical strength, and exclusive access to component solutions that give Consort’ s customers a competitive edge.
Trade-Built, Not Just Trade-Focused
“ At Consort, we don’ t compete with our partners- we support them every step of the way,” says Aled Davies, Sales Director at Consort.
“ We’ re not just trade focused. We’ re trade-built. Everything we do is designed to make life easier for our installers- from seamless online quoting and ordering tools to dependable technical support and precision manufacturing. Our dedicated team works craftsmanship with purpose. Every product is built with meticulous attention to detail, ensuring smooth installation and a finish that helps our installers stand out and impress their customer— the homeowner.”
Consort manufactures using systems from two of the industry’ s leading suppliers: VEKA for PVCu and Smart Systems for
aluminium. With a strong supply chain, deep technical knowledge, and a no-nonsense approach to service, the company is perfectly positioned to deliver what the modern installer needs- not just now, but into the future.
Telling the Story Through Marketing
With the Built Around You identity now in place, Consort is launching a bold new wave of marketing activity. The campaign will shine a spotlight on what makes Consort different: the people, the industry knowledge, and the genuine, reliable tradefirst approach that installers value.
Expect to see social storytelling, video content, product spotlights and nationwide outreach designed to inspire pride in existing customers, while attracting a new generation of installers looking for a supplier that truly understands their world.
“ We’ re not distracted by anything else,” adds Simon.“ We’ re here for one reason- to support our installers. Built Around You isn’ t just a slogan. It’ s how we operate.”
www. consortwindows. com
50 JANUARY 2026 CLEARVIEW-UK. COM