Clearview 290 - January 2026 | Page 32

Annual Predictions

TAKING RESIDENCE

STEVE COLLETT, SALES DIRECTOR, DEKKO WINDOW SYSTEMS
» YOU COULD BE FORgiven for thinking that doom and gloom is all that lies ahead for installers, especially if you were at Glazing Summit, where the conversation leaned heavily towards economic pressure, tightening margins, and uncertainty in the market.
But let’ s take a step back. Because while it’ s true that the market has become more competitive, it’ s also true that the right products are still selling and selling well.
At Dekko, we’ re seeing that very clearly. The Residence Collection, in particular, is flying out the door and across the board installers are telling us they want to push more out.
Why is this the case? Well, Residence 9( R9) and Residence 7( R7) let installers tap into that flush sash window demand, especially when homeowners are looking for premium, low-maintenance alternatives to timber or aluminium.
Installers are under pressure to differentiate; to offer premium, high-performing products that meet homeowner expectations and the Residence Collection delivers on every front. Offering the Residence Collection also allows them to serve both traditional and modern markets.
R9 is a high-end product for high-end projects, and perfect for installers working on heritage and conservation projects. It delivers that authentic, timber-look that homeowners want, thanks to features such as deep profiles, mechanical joints, and heritage detailing. And, of course, it does all this without the maintenance headaches that come with real timber.
While R9 has always been a go-to product for installers, R7 has seen a notable rise in popularity, especially among those looking for a sleek, modern flush sash solution.
Our ability to supply R7 fully graf welded gives it a seamless, contemporary finish that’ s proving a strong alternative to aluminium. It’ s no surprise that R7 is turning heads with homeowners and giving installers something new and exciting to offer.
At the end of the day, homeowners want style, performance, and peace of mind while installers want products that sell, and right now that means the Residence Collection.
www. dekkowindows. com

Quality-first strategy for 2026 growth

GREGORY KELLY, MANAGING DIRECTOR, ENTRANCE CDS
» LEADING COMPOSITE door manufacturer Entrance Composite Door Solutions has outlined its strategic vision for 2026, emphasising quality and installer partnership over priceled competition as the sector navigates evolving regulatory demands and ongoing market uncertainty.
Despite fiscal pressures affecting the housing market,
the company reports continued strong demand from homeowners investing in high-specification entrance doors that deliver energy efficiency, security and improved kerb appeal.
“ The composite door sector remains resilient, but we’ re seeing a clear divide emerging between manufacturers committed to genuine value and those chasing volume through price cuts,” says Gregory Kelly, Managing Director at Entrance CDS.“ Our focus is unambiguous – we’ re backing quality, compliance and the installer partners who depend on us to deliver consistently excellent products.”
With the Future Homes Standard driving stricter building regulations, Gregory emphasises that Part L and Part Q compliance has moved from competitive advantage
to essential baseline.“ These aren’ t selling points anymore – they’ re minimum standards,” he says.“ Manufacturers who’ ve been treating them seriously for years will naturally separate from competitors still positioning compliance as a premium feature.”
The company’ s commitment to security compliance is evidenced by its industry-leading product range – Entrance CDS now offers the widest range of doors tested to Part Q and PAS24, including single doors, double doors and stable doors, giving installers comprehensive specification options across all project types.
Entrance CDS’ s 2026 strategy centres on controlled expansion of its product portfolio while maintaining the manufacturing standards that have built installer
confidence across its network. The company is continuing investment in design tooling, operational infrastructure and workforce development.
“ Uncertain markets reward businesses that demonstrate stability and genuine partner support,” Gregory adds.“ Our installer network needs to know we’ ll be there with quality products, technical backing and operational consistency – not just marketing promises. That’ s what builds lasting relationships and sustainable growth.
“ We’ re not interested in short-term gains at the expense of long-term reputation. Quality manufacturing, regulatory rigour and absolute reliability for our partners – that’ s our commitment for 2026 and beyond.”
www. entranceway. co. uk
32 JANUARY 2026
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