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ALUMINIUM TARGETS INCREASED SALES FOR INSTALLER PARTNERS
» ENDURANCE ® ALUMINIUM IS building on its commitment to maximising the success and growth of its installer partners. Having recently unveiled an online configurator for its range of bifold doors, the fabricator of aluminium windows, doors and internal screens has now launched a new heritage door designer( http:// endurancealuminium. co. uk / heritage-door-configurator).
Scott Foster, Group Marketing Director at Endurance, comments:“ There is considerable expertise of consumer marketing within the Endurance group
and we have already used this to shape Endurance ® Doors into a well recognised and respected brand. We are now using that same knowledge and experience to drive similar levels of success for Endurance ® Aluminium.
“ Recognising that most buying journeys now start online, we continue to invest heavily into digital assets alongside other offline collateral such as showroom materials and brochures.
“ Web-based door designers in particular remain a highly effective means of lead generation because they create excitement and sales momentum.
“ They enable consumers to get inspired and to begin picturing the possibilities of their new and stylish addition to their home.”
The new Endurance ® Aluminium heritage door designer allows users to explore the fabricator’ s single and double heritage door products alongside a variety of sidelight, toplight and decorative bar options.
Once users are happy with their overall selection, they can then experiment further with different internal and external colours as well as alternative hardware choices until they find an exact combination that suits their vision, aspirations and tastes.
The door designer also makes it easy for consumers to request a quote for their chosen configuration. All leads generated via this method will be distributed by Endurance ® Aluminium to installer partners who are local to the source of the enquiry.
This complements wider lead generation activity being carried out by the fabricator on behalf of its installer partners which includes social media and digital marketing as well as TV advertising.
Endurance ® Aluminium is also offering installers the ability to feature the new heritage door designer on their own websites. These versions can be customised with the installer’ s branding.
www. endurancealuminium. co. uk
New retail brochure‘ designed to inspire’
» STELLAR ALUMINIUM HAS launched its new 44-page retail brochure, designed to inspire homeowners and support fabricators and installers in presenting the benefits of the Stellar range to the consumer.
Commenting on the introduction of the new brochure, Gerald Allen, Head of Marketing at Epwin Window Systems, said:“ This brochure showcases the unique benefits of Stellar Aluminium from its slim sightlines and contemporary designs to the ability to maximise natural light and connect inside and outside spaces. With aspirational lifestyle imagery throughout and clear, practical information, it helps consumers visualise what’ s possible whilst giving our customers a stronger resource to help win business.”
The complete Stellar Aluminium range covers everything from heritage and flush casement windows to panoramic sliding, lift-and-slide and slimline bifold doors. Alongside award-winning aesthetics, Stellar delivers proven performance, with thermal ratings of up to A ++, U-values as low as 1.0 W / m ² K and Yale locking systems supplied as standard.
The brochure also emphasises premium finishing details that differentiate the Stellar offer. These include durable QUALICOAT Seaside specification marine-grade powder coatings with guarantees of up to 25 years, stylish handles and hardware selected for lasting quality. Low-threshold designs further enhance practicality while maintaining a refined finish.
In addition to the product range, the brochure provides guidance on planning and building regulations, helping homeowners move forward with confidence when working with Stellar-approved partners.
Gerald added:“ The demand for domestic aluminium products has grown rapidly in recent years as homeowners look for aspirational home improvements. By focusing on strong imagery and lifestyle appeal, our new retail brochure reflects how Stellar can transform a property.”
Copies of the new Stellar retail brochure are now available on request or can be downloaded via the Connect digital resource platform.
www. stellaraluminium. co. uk
38 NOVEMBER 2025 CLEARVIEW-UK. COM