Business News
Tailored marketing packages for smaller trade firms
» THE 2025 INSTALLERSHOW proved a major success for the newly formed Construction Marketing Group, as Insight Data, Purplex Marketing and new venture TradePal joined forces to showcase their expertise, generating nearly 600 high-quality leads across three packed days.
With a strong turnout and constant footfall, the stand attracted key decision makers, business owners and self-employed tradespeople from across the
construction and building products sectors.
Insight Data’ s darts challenge was a big draw, highlighting the company’ s reputation for pinpoint-accurate prospect data, while Purplex kept visitors engaged with a retro space invaders arcade game.
The event also marked the official launch of TradePal, a new business designed to support smaller trade firms with affordable and practical marketing solutions. TradePal’ s tailored packages and special show offer drew a strong response from visitors looking to boost their visibility and win more work.
Andrew Scott, founder of TradePal, Purplex and Insight Data, said:“ This show is the ideal platform to meet professionals across plumbing, heating, renewables and home improvement. The feedback was extremely positive and reinforces the need for accessible, results-driven marketing and data solutions.
“ With our combined expertise, we’ re helping businesses of all sizes cut through the noise and grow with confidence.”
According to the organisers, this year’ s show was the biggest and best event yet, with more than 30,000 industry professionals exploring the latest innovations across heat, water, air, energy and the built environment.
The Construction Marketing Group will return to the NEC for the 2026 InstallerSHOW from 23 – 25 June. Andrew Scott added:“ After our experience, we really think the window and glazing sector should be part of this growing event and make the most of what it has to offer.”
www. tradepal. co. uk, www. insightdata. co. uk www. purplexmarketing. com
NEW MARKET DEVELOPMENT MANAGER FOR THE WATER SECTOR
» ABLOY UK HAS FURTHER strengthened its team with the appointment of Rob Hodge, who joins the company as Market Development Manager for the Water sector.
Rob brings a wealth of experience to the role. Over the last decade, Rob has built a complete understanding of the security industry, including product standards, site certification and the specific challenges associated with protecting critical national infrastructure. His practical knowledge of both the supply chain and end user environments will enable him to offer extensive insight and support.
In his new role, Rob will be responsible for managing relationships with water companies across the UK, supporting with account management, project delivery and new business development basis.
Rob will be focussing on CLIQ and PROTEC2 CLIQ solutions, which combine mechanical and electronic elements. His aim is to guide customers in transitioning from traditional mechanical systems to future proofed electromechanical access control, helping to enhance security and operational efficiency across large, complex sites.
www. abloy. com
94 AUGUST 2025 CLEARVIEW-UK. COM