Clearview 285 - August 2025 | Page 55

ALUMINIUM Extra

Installer partner scheme for aluminium sister brand

» THE NEW SCHEME FROM THE fabricator of aluminium windows, doors and internal screens mirrors a similar and established programme from sister brand, Endurance ® Doors.
It is designed to act as a catalyst in the success of installer customers providing them with a comprehensive package of support that covers sales, marketing, training, business development and more.
Scott Foster, group marketing director at Endurance ®, explains:“ Installer partners are a vital link in our route to market and play a pivotal role in shaping perception of our brand.
“ Our success and that of our installers is very much intertwined and as such, we are committed to doing everything possible to help them succeed.
“ The launch of the installer scheme for Endurance ® Aluminium is evidence of that commitment in practice and reflects our ethos of‘ Together, we grow.’”
As a member of the Endurance ® Aluminium installer partner scheme,
businesses enjoy access to a full arsenal of tools that includes digital and social media marketing assets, product samples, showroom materials and custom branded sales literature.
Installer partners also benefit from a regular supply of warm local sales leads created by Endurance ® Aluminium’ s ongoing and extensive lead generation activity.
This activity ranges from significant consumer focused marketing through to a dedicated‘ Find an installer’ feature on the fabricator’ s website.
The launch of the Endurance ® Aluminium installer partner scheme follows a series of webinars to help installers understand the new fabricator’ s product range and the many innovative benefits it offers.
Initially, membership of the scheme is open only to individuals and organisations that are members of the Endurance ® Doors’ installer scheme.
Scott adds:“ Since the launch of Endurance ® Aluminium onto the market a little over six months ago, it has gained serious momentum, helped by the breadth and quality of its product range as well as the growing popularity of aluminium fenestration solutions.
“ The launch of our new installer partner scheme will accelerate those achievements, delivering even greater success for our own business and those of our installer customers.”
www. endurancealuminium. co. uk
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