PVCu Extra
A Trusted Cornerstone in a Changing Industry
In today’ s fast-paced business environment, companies must stay agile to stay relevant. At Keyframe, change has been embraced not as a challenge, but as an opportunity to strengthen its position as a trusted, future-ready name in the fenestration industry.
A
recent milestone in the company’ s journey has marked the beginning of a bold new chapter. Jimmy Whittles, previously co-director, has now acquired 100 % ownership of Keyframe following the buyout of his co-director Phillip Lawton. This strategic move brings with it a renewed clarity of vision and leadership, enabling the business to operate with increased focus, flexibility, and purpose.
For Jimmy, this transition is more than a change in structure; it’ s a platform for growth. The business has already made significant investments across core areas such as technology, product innovation, and logistics. These strategic upgrades are designed to equip Keyframe not just for current challenges, but for long-term leadership in a competitive and increasingly sustainability-conscious market.
Key investment in machinery
One of the most tangible examples of this is the acquisition of a state-ofthe-art Rotox SMK 518-8 Headed Welder. Known for its precision and efficiency, this advanced machinery enables Keyframe to produce high-quality, durable window systems at greater speed and accuracy. It’ s an investment that speaks directly to the company’ s commitment to quality, waste reduction, and cost-effectiveness; values that are becoming ever more important in today’ s construction and home improvement sectors.
The manufacturing upgrade is complemented by enhancements to the company’ s logistics capabilities. Two new Mercedes Box Vans have joined the Keyframe fleet, helping to ensure timely, efficient, and secure deliveries to customers across the UK. These fuel-efficient additions not only support logistical performance but also contribute to the company’ s sustainability goals.
Product performance is key
Perhaps one of the most exciting developments at Keyframe is the announcement of a new triple-glazed unit, set for release in January 2026. This product has been designed with the future of energy efficiency in mind. Featuring a 0.5mm center pane, it offers a remarkably low U-value of 0.7 – 0.9W / m ² K within a standard 28mm unit. Impressively, this leap in performance comes with only a 5 % increase in weight compared to conventional double-glazed alternatives. It’ s a solution designed to meet the demands of modern building regulations and energy-conscious consumers alike, ideal for both residential and commercial applications.
This triple-glazed innovation not only enhances the product offering but
exemplifies Keyframe’ s holistic approach to progress. Whether it’ s through upgrading production technology, refining logistics, or expanding product lines, every move is part of a larger strategy focused on long-term sustainability, efficiency, and customer satisfaction.
With increasing demand for energy-efficient, high-performance building materials, Keyframe is stepping forward as a company ready to shape, not just respond to the future of fenestration.
The key to long term success
As sole owner, Jimmy Whittles brings both continuity and a refreshed direction to the company. His leadership is grounded in industry experience but also marked by a clear-eyed vision for where the market is heading. For Keyframe’ s customers and partners, this means a continued commitment to reliability, quality, and trust; but also, the confidence that the company will remain at the forefront of innovation.
And, in a sector where trust and performance matter more than ever, Keyframe remains a name to rely on, delivering the technology, products, and services that modern fenestration demands.
www. keyframeuk. com
40 JULY 2025 CLEARVIEW-UK. COM