INDUSTRY NEWS
Unlock New Sales with Internal Glazing
Ben Brocklesby, Director at Origin, the UK’ s leading manufacturer of aluminium doors and windows, discusses internal glazing in a price-conscious market.
The UK economy remains unpredictable, and many families are tightening their belts as a result. Rising interest rates and an ongoing cost-of-living crisis have taken their toll on the housing market with large-scale renovations taking a back seat. Despite this, homeowners’ appetite for home improvements hasn’ t disappeared completely.
At Origin, we’ re seeing firsthand that people still want to enhance their homes. It’ s just that they’ re rethinking how they do it. The big, expensive extension projects are being paused, but smaller upgrades that offer a visible and practical difference are very much in demand. For installers, this presents a real opportunity to align with what homeowners want now- style, practicality, and value.
From open to broken plan
For years, open-plan living was the go-to. Despite its previous popularity, we’ re seeing more homeowners move away from these large, open spaces that no longer suit modern lifestyles. They’ re harder to heat, noisier, and less adaptable to how people work, live, and relax.
Instead, families are making the most of the space they already have by transforming their home layouts into‘ broken-plan’ designs. Internal glazing plays a key role in this, as it allows people to separate spaces while maintaining the flow of natural light. This gives homes a more functional footprint without losing the sense of openness.
Introducing the OI-30
Origin’ s Internal Doors are designed to meet this growing demand. Since its launch, it’ s become one of Origin’ s most popular products- a clear sign that customers are actively looking for glazed internal solutions. The OI-30 gives homeowners everything they want in a renovation, from impact and flexibility through to aesthetic appeal. With slim sightlines and a steel-look finish, it can make a statement in any room. Made from premium-grade aluminium, it delivers a contemporary, industrial style that’ s far more cost-effective than steel alternatives.
Like every Origin product, the OI-30 is made bespoke to exact customer specifications. Homeowners can opt to incorporate Georgian bars and have a diverse range of hardware and colour options to choose from. From heritage to industrial, there is an option for all property types.
Available in single or French door configurations or combined with fixed screens and corner posts to create entirely new rooms, the OI-30 suits a wide range of layouts. Whether it’ s creating a quiet home office, separating a kitchen and dining
area, or adding privacy to utility spaces, this door system makes it easy. The door can accommodate clear, reeded or frosted glazing, making the OI-30 suitable for both social and private areas. This level of versatility means you can offer a tailored solution that fits virtually any layout or requirement.
A product installers can rely on to generate sales
While homeowners are prioritising differently, we know they’ re still spending on things that are important to them. For installers, the OI-30 is a win-win. It’ s easy to specify, simple to install, and provides a cost-effective solution for homeowners seeking significant changes without major disruption. Connecting directly to what today’ s customers want, it facilitates conversations, builds trust, and drives sales.
At Origin, we are committed to helping our Partners succeed. Whether through top-tier service, unbeatable lead times or marketing support, we are here to help. The demand for internal glazing is only growing, and the OI-30 is leading the way.
Ready to find out more? Partner with Origin to learn how you can start specifying the OI-30 and grow your business: trade. origin-global. com / partner-with-origin
8 JUNE 2025 CLEARVIEW-UK. COM