FIT Show Review
VEKA and Direct Trade( Yorkshire) Ltd celebrate new 10-year partnership agreement at FIT Show 2025
» VEKA PLC IS PROUD TO ANNOUNCE THAT long-standing partner, Direct Trade( Yorkshire) Ltd, has reaffirmed its commitment by signing a new 10-year supply agreement at the FIT Show 2025 – further cementing a partnership that has already spanned more than two decades.
Based in Doncaster, Direct Trade manufactures and supplies PVCu products to the trade across the UK. A sole user of the VEKA and Halo systems ranges for over 20 years, Direct Trade has built a reputation for quality, reliability, and trusted service, supplying an average of 375 products every day from its state-of-the-art manufacturing facilities, which span over 100,000 sq ft.
The new agreement was officially
signed during the FIT Show, where Direct Trade proudly showcased their growing VEKA product offering, including the cutting-edge OMNIA system and the impressive new Feinstruktur foil finish – delivering a modern, finely textured aluminium-style aesthetic in highly durable PVCu format. Mark Powell, Sales Director at Direct
Trade( Yorkshire) ltd, commented:
“ Our relationship with VEKA has been built on more than just great products – although the quality of their profile is second to none. It’ s their constant drive for innovation, and the people behind the brand, that give us absolute confidence in the future. Signing a 10-year agreement is the right next step for us; VEKA remains the ideal partner to support our continued growth and service excellence.”
Tim Taylor, Commercial Director at VEKA plc, added:
“ We are incredibly proud and grateful for the continued trust and loyalty that Direct Trade has shown to VEKA. Partnerships like this are the foundation of our business. Our commitment is unwavering – we are here to offer a true partnership, not just a supply relationship. Together, we’ ll continue to innovate, invest and drive new opportunities for the future.”
This renewed agreement marks a significant milestone for both businesses, underlining a shared vision for excellence, collaboration, and customer-centric growth. With new additions like OMNIA and Feinstruktur enhancing the Direct Trade range, the future looks stronger than ever for this trusted partnership.
www. vekuk. com
SUCCESS FOR QUALICOAT AT THE FIT SHOW
BY CHRIS MANSFIELD- QUALICOAT CHAIR
» EXHIBITING AT THE FIT SHOW was an excellent opportunity for our association to enhance visibility and strengthen our presence within the aluminium fenestration industry. The event attracted a highly targeted audience of professionals, decision-makers, and potential partners, allowing us to showcase our Specification, services and value to a wide and engaged audience. It provided a platform to communicate directly with existing specifiers, attract new ones, and reinforce our position as a leading voice in the finishing sector. The lively atmosphere and the opportunity for face-to-face conversations helped build trust, foster relationships, and create lasting connections that will support our Association and member’ s growth.
Engaging with other exhibitors, attending seminars, and observing new product launches gave us valuable insights that we can bring back to our members. The show also helped raise our profile through media coverage and networking events, positioning us as a proactive, forward-thinking organisation that invests in the future of the industry. Overall, exhibiting at the FIT Show proved to be a strategic move that brought immediate benefits and long-term opportunities for our Association.
QUALICOAT has experienced significant growth in the UK and Ireland, driven by increasing demand for a high-quality, certified powder coating specification across the architectural and home improvement sectors. As awareness of the importance of durability, sustainability, and compliance has risen, more applicators, specifiers, and aluminium systems companies have sought the assurance that QUALICOAT certification provides. This growth has been supported by strong engagement with the market, a focus on education and technical support, and the active promotion of best practices, helping
QUALICOAT to establish itself as the trusted benchmark for excellence in the region.
The vast majority of high end powder coaters in the UK are now QUALICOAT approved and, to ensure that specifiers of commercial or home improvement aluminium systems get‘ QUALICOAT’ powder coatings, the Association recommends just adding the term‘ QUALICOAT Approved’ to the material specifications on all orders.
www. qualicoatuki. org
50 JUNE 2025 CLEARVIEW-UK. COM