All Things Installer
A Story Of Growth, Service, And Strong Partnership
» FREEFOAM BUILDING PRODUCTS is excited to unveil a brand-new video with long standing customer Yate Building Plastics. Using a powerful voice over style the film showcases their journey from a small independent supplier in the Bristol area to a thriving business with three branches across Avon and Somerset.
Founded in 2020 by Mike England, Yate Building Plastics was built on the simple mission of providing high-quality PVC building products with outstanding service and support. Today, 70 % of customers who bought from them in their first year of trading still buy today- a testament to their commitment to going the extra mile.
In this exclusive video, Mike shares insights into his company’ s success and illustrates the strong relationships he and his team have built with their customers. The video also highlights how the partnership with Freefoam has been key to their development and ongoing expansion.
“ We started small, but our focus on great service and quality products has helped us grow into a trusted name in the industry. It’ s great to see how the video captures all branches and features many of our valued team members and shows what makes Yate Building Plastics special,” says Mike England.
This video is part Freefoam’ s wider PR campaign called‘ Helping Customers Grow’ that uses a wide variety of communication channels from press releases and in-depth articles and case studies to videos and social media content to deliver a strong message of manufacturer support for customers and installers.
Louise Sanderson, Group Marketing Manager summarised:“ We are proud of the strong partnerships we have with our customers and our campaign to highlight these relationships is going from strength to strength. This latest video with Yate Building Plastics is a great example of how we work with customers to actively grow their businesses and support them from day one.”
Watch the full video to learn more about the story, the people, and how Freefoam continue to support customers: HTTPS:// WWW. YOUTUBE. COM / WATCH? V = 1N-QVJY55QE
www. freefoam. com
Ramping up trade partner marketing support even further …
» QUICKSLIDE IS ALREADY AHEAD of its competitors when it comes to market leading marketing support. However the company has further added to its initiatives to create a comprehensive Trade Partner Support package, available to all trade partners.
The enhanced support brings together the company’ s full range of marketing tools, from the more tangible showroom and product demonstration products such as the recently launched wheeled sample case, to more intangible bespoke social media ad campaigns for highly targeted lead generation initiatives.
“ This is absolutely next level support for our trade partners,” said Quickslide’ s sales director Tom Swallow.“ Many of them do not have access to some of the more sophisticated tools that we can offer – they are, after all, brilliant window fitters, but probably not so brilliant digital marketeers.
“ Ultimately every trade partner has different ideas, different skill sets, different goals, and a one size fits all approach to offering marketing support dilutes the overall.
“ Our aim is to ensure they have every opportunity to make consistent sales, by making the sales process itself as foolproof as possible. From product training to website configurators and lead generation tools, every opportunity has been explored and a solution found.”
While there’ s no minimum entry level for accessing this marketing support, it’ s the installers who become trade partners and brand ambassadors – working closely with Quickslide in a spirit of loyalty, and mutual success – that benefit the most.
The growth and development of Quickslide’ s inhouse marketing team has enabled it to invest in a number of essential marketing tools which it can use to enhance campaigns for trade partners – tools which might otherwise be too expensive for smaller individual window companies.
“ It’ s fair to say that we have developed a good instinct for setting our trade partners on the road to success,” concluded Tom Swallow.“ They do have to demonstrate a commitment and energy to collaborate proactively with us – but we find that the combined effort keeps everybody engaged and on our toes. It’ s a win-win all round!”
www. quickslide. co. uk
44 MAY 2025 CLEARVIEW-UK. COM