» SHEERLINE’ S PRESTIGE Reverse Butt Joint has been named Best Technical Innovation at the GGP Installer Awards. This is the third time in five years the company has been recognised with this prestigious accolade, highlighting the central role that innovation plays within the business.

When the announcement was made, the judges said it was great to see aluminium products using a reverse butt joint. The team at Sheerline couldn’ t agree with this more as although this jointing method is commonly used within PVCu, it is relatively unheard of within aluminium.

This is despite the benefits it offers to installers, like streamlining installation as it eliminates the need for external glazing, reverse adaptors, and dummy sashes. This not only saves time, but money too.

It has been developed for use with the Prestige window system and is an evolution of Sheerline’ s patented corner cleat. Using a unique T cleat enables fabricators

to manufacture reverse butt jointed windows using the Prestige Z transom, which isn’ t possible with legacy aluminium systems.

The Prestige Reverse Butt Joint joins two of Sheerline’ s other well-respected products that have also achieved the title of Best Technical Innovation. In 2020, the company took home the award for its Classic Window system and in 2022, for its S1 Roof Lantern.

Roger Hartshorn, Sheerline CEO, commented:“ The fact we’ ve won this award three times for three very different products is a testament to our commitment to developing innovative, technically advanced products that not only push the boundaries of what is possible, but also put our customers first by providing them with tangible benefits.”

Martin Hepburn, Sheerline’ s Area Sales Manager – South West, collected the award on behalf of the team and said:“ There was a fantastic atmosphere at the ceremony, and I’ m delighted to have collected the award on behalf of Sheerline. Huge thanks to the GGP team for putting on a great event.”

www. sheerline. com

» FOLLOWING ITS SUCCESSFUL launch onto the market earlier this year, Endurance ® Aluminium has unveiled a new online presence- www. endurancealuminium. co. uk

The new site has also been developed with lead generation in mind. It has a deliberately retail-orientated feel and provides information that’ s focused on selling the lifestyle and aspirational benefits of owning Endurance ® Aluminium products to the homeowner.

Scott Foster, Sales and Marketing Director at the Endurance group, explains:“ Across all the brands within the wider Endurance group, we know our success is directly intertwined with that of our installer partners.

“ That’ s why our marketing efforts are about more than simply promoting and raising the profile of our own business. They’ re also specifically geared towards creating enquiries which we can then help our installer partners to convert into actual sales.”

To help realise this goal, the new Endurance ® Aluminium website employs a number of carefully considered features.

As well as detailed information on its products, this includes case studies so that prospective purchasers can see how past customers have used the fabricator’ s products to transform their own homes.

There are also image galleries offering an inspirational look at Endurance ® Aluminium products in-situ across a wide variety of properties, whilst a regularly updated blog provides useful tips and advice on product performance and

choices, helping to simplify the buying process.

In addition, the new Endurance ® Aluminium website benefits from a Frequently Asked Questions section.

This removes potential sales barriers by addressing some common homeowner queries and concerns, such as whether aluminium windows and doors are energy efficient and whether they last and perform as well as wood or timber products.

Scott adds:“ Within the Endurance group, we have extensive experience and a proven track record of creating well recognised and respected consumer brands as shown by our achievements with Endurance ® Doors.

“ It was always our intention to use that same expertise to replicate our brand-building success with Endurance ® Aluminium. The launch of the new website is evidence of that plan in action.”

www. endurancealuminium. co. uk