Doors & Windows
A NEW ERA
Kerb appeal plays an important role in defining a home’ s personality. Whether a customer is looking to sell and increase the value of their property or wanting to stay put and feel houseproud, a front door says it all and provides a first impression.
Here, Jonathan Brignall, sales director at Solidor goes into more detail about the power of composite doors and how Solidor’ s brand transformation is appealing to the masses.
To mark Solidor’ s 20 years in the industry, a new look and feel to the brand was exclusively revealed at this year’ s Ideal Home Show alongside a range of new colours.
Solidor’ s aim is to inspire customers, with a focus on how a front door can set the tone for a home. Visitors to the show were even able to cast a vote for the final new colour to add to the range this year- a new shade of pink to be launched later this year.
Research undertaken by YouGov showed that a large proportion of homeowners who had changed their front door over the last two years relied on their local installer to help choose their preferred door. With that in mind, Solidor has taken a bold new step forward to encourage the end-user to take a pause and reflect on their style preferences. Are they proud to fit in with the rest of their street or do they want to stand out and make a statement?
‘ I’ m home’ feeling
As well as performing well operationally, a front door needs to be welcoming and have that‘ I’ m home’ feeling. Every homeowner has a different story that is unique to them and their home. That story starts at the front door. A new door may not be at the top of everybody’ s‘ to do’ list – just 8 %* of homeowners were planning on changing their front door this year – however it can make a big impact for minimum cost compared with other renovations such as a new kitchen or bathroom.
Front doors are also the backdrop for many key life moments without us realising it. It’ s the first thing we open when moving into a new home before it becomes part of the daily routine; a child’ s first day at school often has the front door as the go-to background. The perfect door reflecting a homeowner’ s personality can make the ideal setting for any photograph and memory.
Installer support
For 20 years, Solidor has been proudly manufacturing external composite doors in Britain and supplying local fitters across the country to install into the nation’ s homes.
To support the network of local installers, Solidor will be helping them to make the most of the new brand and reach their customers with door designs for every space and style.
A new Solidor website includes a new door selector and integration with the door designer program to make product discovery seamless.
Installers can expect to receive assets including new product and glass brochures for customers who are ready to purchase a new door. A‘ coffee table’ book will also be available which will inspire customers at the very beginning of the home renovation journey to help find their style.
Solidor together
It is important installers have faith in the product that is being fitted and to know that for years to come their customer will have a door that is still looking good and performing as it should be.
‘ Solidor Together’ has been launched which end-users can sign up to after installation by their local fitter. Upon registration, the homeowner will be given initial advice about their door and the‘ settling-in’ period as well as guidance on
16 MAY 2025 CLEARVIEW-UK. COM