INDUSTRY NEWS
The obvious choice for Simple, Sustainable and Compliant
Each year as the calendar page turns to March, our attention at Clearview turns to the CWG Choices Open Day. We have been every year since 2021 but this was the first time we went to the event held at CWG Aldridge. The venue may have been new( to us) but as usual we were not disappointed by the event.
People think I’ m joking when I say I take a shopping list when I go to CWG, but with the business affiliate‘ stalls’ set out for two days every year- there’ s so much on offer for visitors( and I don’ t just mean pens, pads, tools and merchandise). Every March offers the perfect opportunity to find out the products, services and support available from not only CWG Choices- but its partner companies too.
This sentiment is echoed perfectly by CWG’ s motto of‘ Simple, Sustainable, Compliant’ and they’ re not just words- the ethos is evidence all over the site. Whether that’ s the team members on hand from locations across the UK( from Berwick upon Tweed to Corby) to show us around the showroom and site, to the fabricators in the factory we had the pleasure of touring- service and support is built into every product and transaction. This is no mean feat, when CWG offers the biggest and broadest product range in the industry.
But, despite its reputation for choice, CWG doesn’ t rest on its laurels. Believe it or not, there’ s always something new to announce every year too. This year, CWG Choices continues to lead the way with energy-efficient window and door products, offering unmatched value with every order. Key highlights include the ongoing availability of industry-leading products like Timberweld for all Residence products( frame and sash), and the inclusion of Kubu smart technology at no extra cost. Kubu comes as standard with a wide range of Kömmerling window and door products and is exclusively available through CWG Choices for the complete Solidor Timber Slab Composite Door Collection.
The launch of the Simple, Sustainable, Compliant aluminium range, featuring
ALUK’ s cutting-edge window and door systems, was a stand out feature of this year’ s open day. This range, covered in recent issues of Pro Installer and Clearview, provides a comprehensive selection of both contemporary and heritage aluminium windows, bifolds, sliding patio screens, and more. Designed to meet U-value requirements for both refurbishments and new builds, as well as PAS24 / Secure by Design standards, it offers unbeatable performance and compliance.
As sure as the annual open event is in our wall planner, CWG Choices continues to set the standard in providing not just high-quality products- and a unrivalled choice when it comes to the product portfolio- but additional value with every order, all in line with the three-word commitment.
And‘ choice’ also seems to apply to‘ Simple, Sustainable, Compliant’ when each word can have several meanings …
Even with its vast and varied range of products, CWG is never confusing. The annual product brochure sets out the offering, the online presence is second to none, customer support is on point- there’ s clarity throughout. The complex is always made simple through the team’ s experience and expertise.
Sustainable doesn’ t just apply to energy efficiency, although CWG’ s green credentials speak for themselves in its products and processes. The brand seeks sustainable business partnerships with its suppliers, customers and own team- for the long term success of all involved.
Last but not least, compliant. Not only are products future proof, all the information is there and available for every single customer on all products. And, when the product guide evolves next year, the same
will apply to every new product in there too. Plus, I’ ll be there at the open day to pick up the next edition, take another look around the site and showroom( and pick up another bag of pens, pads, tools and merchandise).
Take a look at the CWG Choices Window and Door Collection at cwgchoices. com or get in contact pvcquotes @ cwgchoices. com or aluminium @ cwgchoices. com 01536 271940
You can download a digital copy of the CWG Choices Product Guide at www. cwgchoices. com / product-guide
16 APRIL 2025 CLEARVIEW-UK. COM