Clearview 281 - April 2025 | Page 112

Business News

10-year marketing partnership delivers impressive growth for Southwest installer

» LEADING FENESTRAtion marketing agency, Purplex Marketing, is celebrating a significant milestone – a decade-long partnership with Southwest window and door installer, Emerald Windows.
The relationship, which began in 2015, is the perfect example of how a long-term marketing strategy combined with a consistent and collaborative approach contributes to business success. Thanks to a strategic and comprehensive digital marketing strategy designed by Purplex Marketing, Emerald Windows has seen an incredible 196 % increase in leads and consistent year-on-year growth. Within this decade-long partnership, the ambitious installer has also successfully expanded its
team to more than 25 staff and has reached an impressive annual turnover of more than £ 5million.
By combining a range of technical search engine optimisation( SEO) techniques with high quality digital content and the launch of a brand-new website,
Purplex’ s team of digital marketing specialists have dramatically increased Emerald Windows’ online visibility, improved the website’ s user experience, attracted more monthly visitors and generated a steady stream of new leads. In fact, the website now secures an average of 75 leads per month, which is 134 % more than their initial target.
Shauna Brett, Marketing Manager at Emerald Windows, said:“ Our partnership with Purplex has been fundamental to our growth. It’ s evolved into much more than a typical client-agency relationship- they’ ve become an extension of our team. Purplex, really understand our brand and our business and I believe that has contributed to our success.”
Andrew Scott, founder and MD of Purplex Marketing, comments:“ Over the last 20 years we’ ve seen time and time again how long-standing committed partnerships can deliver amazing outcomes.
“ We’ re proud to celebrate this incredible 10-year milestone with Emerald Windows. These results perfectly demonstrate the power of long-term strategic marketing and also highlights what a committed team of marketeers can achieve.”
If you’ re looking to achieve
sustainable growth for your
fenestration company with
strategic digital marketing, visit:
www. purplexmarketing. com

THE ULTIMATE CUSTOMER PORTAL FOR MARKETING SUPPORT

» VEKA PLC IS EXCITED TO UNVEIL VEKA Edge, an exclusive customer portal designed to transform marketing support for VEKA Partners. The new platform promises to revolutionise how fabricators and installers access essential marketing resources, solidifying VEKA’ s position as a leader in the fenestration industry.
VEKA Edge provides a comprehensive library of marketing materials, offering instant access to the latest product updates, ready-made campaigns, and an extensive range of digital assets. These resources are specifically designed to give VEKA Partners the tools they need to effectively promote their product offerings and drive business success.
Loredana Emmerson, Customer Marketing Manager at VEKA, played an instrumental role in the platform’ s creation. She explained,“ Our goal with VEKA
Edge is simple – to empower our partners with the tools they need to succeed while making marketing as straightforward and accessible as possible.”
Tailored specifically for fabricators and installers, VEKA Edge is built on a foundation of continuous improvement. This ensures the platform evolves over time, adapting to the changing needs of customers and remaining an invaluable tool for staying ahead of industry trends and developments.
Highlighting VEKA’ s mission to lead the industry, Loredana added,“ At VEKA, we pride ourselves on being more than just a supplier. We’ re a partner, a collaborator, and a supporter. With VEKA Edge, our mission is clear – Set Standards. Achieve the Edge. Whether its installers looking for promotional assets, or fabricators in need of streamlined resources,
we are confident that VEKA Edge will empower our partners to stay ahead in the market.”
VEKA fabricators and installers can explore VEKA Edge today by visiting www. veka-edge. co. uk to access the latest marketing resources.
For those interested in partnering with VEKA, Jonathan Greenwood, National Sales Manager, is available at jgreenwood @ veka. com for enquiries.
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