Installer Insight
Installers achieving unprecedented conversion rate success with revolutionary discount scheme
» RECENT DATA FROM DECEMBER 2024 shows that Leads 2 Trade installer members using its TLS discount scheme were the lowest price on 85 % of quotes provided to consumers , successfully converting an impressive 70 % of these quotes into orders .
With typical conversion rates in the home improvement industry standing at around one order per 3.5 quotes , installers offering the TLS discount scheme are achieving one order per 1.4 quotes .
The innovative discount scheme , exclusive to Leads 2 Trade members , enables installers to offer customers a substantial 20 % discount while maintaining healthy profit margins . This competitive edge has resulted in members using the scheme growing their businesses by between 50 % and 100 % in the current market , with average order values holding steady at over £ 7,500 .
Installers have been reporting substantial business growth despite challenging market conditions . Kieran Mitten of AWC Windows and Home Improvements , which operates in the North West , commented : “ Since using the TLS discount scheme , in the last six months our turnover has gone up by 60-70 %. It has meant we are much more competitive and my advice to any installer is to go for it – it really has transformed our business .”
Shaun Ellison of Barriertherm UK , which is based in the North East , said :
“ Being able to provide the discount has had a massive effect on our growth and we ’ ve doubled our turnover since adopting it .”
Another benefit of the scheme is that , provided installers are buying leads from Leads 2 Trade , they can use the discount tool on their own generated leads too .
Andy Royle , co-founder and Managing Director of Leads 2 Trade , commented : “ Our installer members are experiencing remarkable growth in record time , with many doubling their turnover while maintaining their profit margins .
“ They are effectively offering significant savings to the end user which is helping them secure significantly more business than they would typically expect . And the results – anyone trying to compete with one of our installers simply won ’ t be able to .”
www . leads2trade . co . uk / discount-offer-supplier /
EUROCELL OPENS FLAGSHIP SHEFFIELD BRANCH AS IT STRENGTHENS TRADE NETWORK
» EUROCELL IS RELOCATing its Sheffield branch to a larger site at the Attercliffe Common Trading Estate ( S9 2DN ), strengthening its commitment to trade professionals in the region . The move from its previous location at Newhall Industrial Estate marks Eurocell ’ s first flagship store .
Opened on 24th February , the new branch is designed as a one-stop shop for trade customers , featuring Eurocell ’ s most comprehensive product display in the area . A wide range of PVC-U windows and doors , conservatories , conservatory roofs , composite doors , rainwater and roofline solutions , as well as outdoor living products such as composite decking and fencing will be available to browse .
Trade professionals are encouraged to sign up for a Eurocell Trade Account , unlocking perks such as fixed pricing and credit options across all branches , ensuring seamless and cost-effective purchasing nationwide .
Branch Sales Manager Graeme Pritchard said : “ This relocation allows us to better serve Sheffield ’ s trade professionals . As Eurocell continues to grow , the company remains dedicated to providing high-quality building solutions , expert guidance , and sustainable products .”
www . eurocell . co . uk
94 MARCH 2025 CLEARVIEW-UK . COM