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This restructuring has been driven by managing director Gareth Davies , who joined Jade a year ago with the specific brief to bring corporate level organisation to a much-loved company that had gone through several years of growth , both organic and through acquisition . In 2017 in particular Jade made several significant purchases , including Saltech Machines Ltd , Edgwick Sheet Metals and 50 % of Kombimatec .
“ Jade faced a choice – it had carved out a comfortable groove for itself in the industry where it could happily coast along , but probably end up losing market share ,” added Gareth Davies . “ However , I could sense that both Sean and Adam had the hunger and the ambition to continue growing , and the market itself still had massive opportunities that could be enjoyed by reframing the way in which the company organised itself . The skills and the expertise were there – Jade just needed to refine its messaging .”
A large part of that messaging has been to move away from the ‘ engineering ’ focus of Jade , and highlight the key solutions that they bring to manufacturers . This formed the basis of its initial rebrand a couple of years ago , when it clarified key service areas through separate divisions – JadeTooling , JadeMachines and JadeConsult . The company is now launching a fourth ‘ division ’ – JadeBespoke – a sheet metal fabrication solution which specifically creates ancillary products such as racking and assembly benches for window manufacturers .
“ Every aspect of the manufacturing process requires a subtly different approach , from designing and developing the tooling , to integrating different processes , storage and maintenance . It was important to create a framework which gave us , and our customers , the clarity to see where challenges might lie and solutions found ,” continued Adam Jones . “ We now have a clear-cut route for manufacturers to take , from the moment
the profile comes through the door , and the finished product leaves it .”
Sean and Adam were particularly cognisant of the fact that Jade had been built on strong personal relationships , and that could potentially leave Jade , and its customers , vulnerable .
“ While we have every intention of continuing to be the ‘ face ’ of the business – and indeed there are so many people out there we consider close personal friends – establishing systems that could run without us was a crucial element of futureproofing for both Jade and our customer base ,” said Sean Mackey . “ In the very unlikely event that we won the Euromillions and decided to see out our days on a tropical beach somewhere , we wanted to make sure our customers would not notice our absence ! The reality is , though , that this investment has freed up our time . So our customers will probably be seeing even more of us .”
www . jade-eng . co . uk
CLEARVIEW-UK . COM MARCH 2025
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