FIT Show Preview
Composite door website and brochure launch in time for FIT
Hörmann , suppliers of market leading composite doors , have revamped , and relaunched its online presence with the creation of a new website and at the same time have introduced a new consumer brochure . Both the website and brochure have been designed and developed to play a key role in achieving the company ’ s objective to enhance the consumer experience and make it easier for the homeowner to choose their ideal door . They are a major advance for the company and are set to provide their dealers with industry-leading sales aids .
The creation of the new website and brochure has provided Hörmann with the opportunity to simplify and streamline its product offering . Six ranges with 43 styles to choose from are now named after Welsh rivers to celebrate the natural beauty and heritage of Wales , being the home of its door manufacturing facility . Whilst the choice of glazing and colour options have also been standardised to provide greater flexibility and an easier , more focused choice . The website and brochure now feature the products that are on offer under the Hörmann brand including the Clima-63 thermal option , the Platinum 44 steel door and the Draig 30-minute fire door – bringing the whole product offering under one umbrella .
The new website is now available to view at www . hormanntruedor . co . uk , or by scanning the QR code . It features a completely updated , modern look and provides even more information and greater functionality than ever before . Colourful images and graphics guide the end-consumer through the wide variety of designs and styles of doors on offer , whilst introducing Hörmann and emphasising its ’ commitment to the environment through sustainable manufacturing and the provision of CO2-netural products . The site also features the company ’ s easy-to-use door configurator that guides the end consumer through simple steps and choices to create the door of their dreams .
Mirroring the style and content of the website , the new brochure creates a comprehensive guide making it easy to explore the entire range of products in one place . Added detail including technical
information and sizing guides provides everything needed to make informed decisions . Hörmann have also introduced an eye-catching , colourful van sticker to further promote the composite door range and new website .
David O ’ Mara , Marketing Manager at Hörmann UK said “ Rather than simply updating our existing website we wanted to start from scratch , creating and implementing added features to provide maximum benefit to our customers . The new site offers users a simple , colourful journey through the whole product range , at every stage making decisions and choice as straightforward as possible . Consumers are encouraged to use the door configurator and request a quotation , creating very real leads for our network of dealers . Plans are already well in hand to drive traffic to the site via a programme of online promotion , including pay-per-click , Facebook advertising and a schedule of social media promotions .
We see the launch of the website and brochure as a major milestone and very much part of our strategy to continue our expansion into the composite door market . Make sure you visit us at the FIT Show ( Hall 9 , Stand H20 ) to view the website and brochure , together with a comprehensive display of products from our range of residential and garage doors .”
www . hormanntruedor . co . uk
42 MARCH 2025 CLEARVIEW-UK . COM